The Confusion around Digital Marketing: Premium Post

So we initially lived in caves? Then moved to round huts in villages before moving to cities ka?

Men used to go out to hunt with women staying around with kids to help with chores and the family would meet during the evening for dinner and updates of what would have transpired. This was prime time and our focus of discussion.

Whilst everything else has changed over the past centuries—Prime time has not changed much except adding more hours and we will return to this later.

Let’s go back to the rural areas or the Stone Age.

In the evening dinner served, stories of experiences of hunting being discussed, folk stories for kids, men at a Dare discussing strategic issues—no better definition of Prime Time.

Then urbanisation came and the family structure was disturbed with men heading to the cities with families following later.

The Newspaper Era

But these men still needed social life after work, they needed prime time and the newspaper was invented… available in the morning and evening but this was a cheap version of prime time entertainment and many were not impressed.

The original prime time had experiences—face to face discussions. Everyone participated; laughter, jokes, poetry etc.

The Radio Era

To improve on prime time, they introduced the radio. They added a voice to newspapers and for a while this worked but still this was a cheap version of prime time. Where were the faces?

The Television Era

In came televisions providing a better prime time experience—movies, soccer, cartoons, news etc. We were pretty much close to the original prime time but there was one major problem—who developed TV content? Why did someone dictate the content of Prime Time?

Back to Reality: Digital Era

So digital platforms were created (Internet Era) with social media—a blank platform with no content but users filling it up with own content.

Dear Zbinite, whilst the rest of the world was advancing technologically, one thing remained constant –prime time. And we were trying over the years to go back to history using advanced technology! Isn’t this confusing?

We are technically advancing backward? Now that’s an oxymoron ka?

What are the implications on Digital Marketing?

Your adverts should align with prime time experiences;

• Short: Remember social media is all about entertainment and ads disturb entertainment.
• Entertaining: Disturb entertainment with entertainment ads and few will pick out your tricks. Storytelling, jokes, memes etc
• Relevant: What is trending? Align your ads to trending issues.
• User experiences: How does your ad make users feel emotion-wise?

Sorry for lack of space, I will add more on this interesting topic. Sadly most training on Digital Marketing leave out this crucial step and just dive into how o market on digital platforms without explaining the psychology behind—retracing to history and the experiences factor!

About 99% of ads that we see around are aligned to the newspaper era whereas the world has since moved to the Television and further to the internet Era.

If you did not get access to our Digital Marketing Book, then you need to save this somewhere for this is the anchor of Digital Marketing–forget about all the fancy terms you can bump into. If you do not appreciate the psychological perspective then you haven’t started.

Digital Marketing is the best thing that ever happened to entrepreneurs but it needs some key basics.

All the best