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Diaspora Matters

ZBIN Competitive Advantage: Business Launches and Distribution Channel

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Our forum is anchored on strong business relations and to this end, we have invested heavily in networking of members over the past 9 years. We have various chapter meetings across the country such as in Mutare and Bulawayo—we also extend to South Africa with strong networks in Johannesburg and Western Cape.

Sports Days, Market Days, Admin Visits, Forum Tours, End of Year Parties and other events. On tours, we have conducted several tours to Mozambique (Tete x3) and Beira. We have also conducted various trainings across SADC in countries and created Whatsapp Groups of our trainees.

Now at 180,000 members on Facebook and 20,000 on Whatsapp—we recently reached a huge milestone of 100,000 Active Members on Facebook thereby making us the largest Business Forum in Zimbabwe. A significant number of the 100k members do know each other through networking and business transactions. Interactions amongst members do happen 24/7 as our forum is open for business.

Our main competitive advantages have therefore become;

Product Launches: We managed to successfully  launch 2 products across SADC in 2017 and 2018. Rugmaking(Tapestry) went viral as it blew up in Botswana, Eswatini, Malawi, Lesotho, and South Africa. It attracted thousands of trainees and resulted in us being honoured by the Zulu Kingdom.

In 2018 we made a follow up with a training on Sinamay Hat Training and the results were almost similar in uptake with an additional country of Namibia added to our list of coverage.

Therefore for corporates interested in launching new products across the region—we have the regional channel for engagement. From Durban to Mzuzu, Gaborone to Windhoek, Lilongwe to Cape Town.

Local Distribution Channel: Our well networked members have been pushing their products using the forum network with one of the trending product being Rabbit Bites from J&J Rabbits. From Bulawayo, more than 2000 rabbit bites are pushed throughout the country including to markets as far as Mutare and Kariba.

Therefore do you have launch headaches? If yes, then you may need to get in touch with us.

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Ntate Victor

The author Ntate Victor

Ntate Victor is a Chartered Management Accountant, ACMA, CGMA and an award winning business coach and consultant. Author of 6 books and skilled in financial analysis, strategic planning, risk management, and business coaching. Contact +263 773 055 063