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Diaspora Matters

Our Innovative Approaches To Supporting Zimbos Entrepreneurs

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Zimbabwe is home to the second biggest per capita informal sectors in the world according to UNDP and IMF. Over 60% of the population rely on the informal economy for survival. Therefore scholars of economics cannot avoid looking at Zimbabwe when analysing the shadow economy.

The major challenges facing small businesses include 1) Access to Markets 2) Access to Capital 3) Access to mentorship 4) Challenging Economic Environment, and 5) Other factors.

Given that this is an economy that deserves special place in the world. How has been the support to small businesses over the past years? A lot of efforts by the government, corporate sector and development partners with considerable amounts and resources poured. However given the extent of the demand—supply factors have just been a drop in the ocean.

In targeted rural communities, development partners have done commendable work in supporting livelihoods, provision of inputs (capital), trainings and market linkages. In some areas water availability has been enhanced with irrigation systems developed or resuscitated. The Government has also done exceptionally well in supporting key economic sectors such as Agriculture and Mining benefiting small holder farmers and miners.

The biggest challenge in all the interventions are urban areas.

It is easy to mobilise rural folks through use of traditional leaders and structures as communities are closely linked. However in urban set ups—this is a serious challenge.

Proposed solutions include tech hub interventions—however their reach is limited to a few hundreds or thousands per year. It is therefore difficult to derive meaningful data backed conclusions on effectiveness of such interventions. Entrepreneurs in Epworth, Makokoba, Sakubva and Mucheke may struggle to name any hub they are aware of.

Tech hubs therefore need expansion beyond the tiny few that are available as they are technically a drop in the ocean.

In our view, no one in Zimbabwe can effectively assist entrepreneurs given the scale of the need especially in urban areas where little support is reaching them. There is need for all stakeholders to form a team and these could include The Government, The Corporate Sector, Financial Institutions, The Civic Society, Universities and colleges, Urban and Rural Councils, Churches, Public Media, Telecommunication Companies and community leaders.

Zimbabwe needs a solid infrastructure for supporting small businesses and unlock value. This is the greatest missing link but innovations could be introduced to harness the existing digital infrastructure of websites and social media platforms. In Japan they have a digital ecosystem for supporting entrepreneurs. It is called Mirasapo which essentially mean supporting the future needs of entrepreneurs.

Entrepreneurs linked to the Mirasapo have access to capital, markets, mentorship and other resources.

And on ZBIN we adopted the model that links our website to Facebook and Whatsapp Forums. Our members benefit from access to opportunities information, access to markets and access to peer to peer mentorship. This has seen us link up 100,000 Active Members which should be one of the highest in the world for countries with high informal sectors.

We haven’t fully reached our potential but believe we are in the right direction to connect over a million entrepreneurs over the next 5 years.

Our model as well as the Japanese Mirasapo model need tweaking and create a fully home grown infrastructure that support entrepreneurs. Classroom entrepreneurship teaching has been overtaken by events as only a few are reached.

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Diaspora Matters

Whatsapp Channels Launch in Zimbabwe, Subscribed Members and Competitive Advantages

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Thanks to our Tech Admin Darlington Letala, who updated us on the launch of Whatsapp Channels in Zimbabwe! Sometime back we once discussed about this on the forum and some of you can relate.

Typical of most tech innovations—there will be early adopters, late followers and outright laggards. For competitive advantage we have opted for early adopters and are on a vigorous campaign to get our Subscribed Members to create Channels and also follow each other.

The intention is by next year each and every subscribed member has at least 500 followers. Following the next person is almost mandatory.

But what are the benefits of Whatsapp Channels? Zvinopei?

Brand Visibility: How many people view videos on Youtube with 3 views? This is why some go to the extent of buying views. Whatsapp Channels to rise in prominence over the coming years and the benchmark will be number of followers. Of course not all as the content posted will add value and attract more followers.

  • Market Place: In the not so distant future, you will be able to search for books for sale, cars for sale, vacancies…practically anything. Those with more followers will stand out. The Algorithms will propel those with high number of followers to the top. With more than 4 billion Whatsapp users across the globe and an estimated 6 million Whatsapp users in Zimbabwe. And in Zimbabwe Whatsapp being the preferred social media app….opportunities abound for early adopters.
  • Your Shop & Website: First we had Whatsapp Business Accounts coming with catalogue feature facilities enabling clients to view your products. The problem was these accounts were not searcheable—therefore Whatsapp Channels essentially connects individual Business Accounts and making them searcheable across the globe. You can now search BBC, CNN and follow on Whatsapp—BIG ADVANTAGE! Whatsapp has replicated Facebook ….although not fully yet but we can see the direction.
  • Small Businesses Advantage:  When Whatsapp was introduced, many corporate viewed them as social groups that add little value. Small businesses joined and benefited when Business Groups and Business Accounts were opened. Companies cannot participate in Whatsapp discussions—they cannot laugh, share jokes or be human….a Competitive Advantage for small businesses where the owners are intertwined with their businesses.

This is a disruption that is going to confuse many corporate boards as its going to be tough to ask for followers or even being followed unless they do vigorous promotions and this comes at a cost. The corporate sector likely to come as laggards and will have to rely on sponsored chatboxes. As of today—most corporates at zero followers on Whatsapp Channels—and small businesses urged to move with speed!

  • Future Payment Platforms: The evolution of Whatsapp shows Individual accounts opened, Groups opened, Business accounts opened, Communities opened, Channels opened—and surely predicting the future should be easy. Expect payment platforms to be integrated into Whatsapp. Visa cards on Whatsapp? Western Union, Mukuru and Sendittoo on Whatsapp? RTGs system on Whatsapp? Of course local payment systems could take more time just like Starlink. But by as early as 2025, we could see payment systems incorporated.

As ZBIN we are super excited—This is Manna from Heaven for small businesses and we know there are few spaces where this is being discussed. Some could even go for years oblivious to the recent tech advancement.

And being a closely networked forum of an active 100k members now paying dividends as we are encouraging our 20,000 Whatsapp communities to speedily embrace Whatsapp Channels and following each other too.

The starting point is our Subscribed Forum and we are set to have the biggest community signed up with a lot of activity already underway.

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