Darlington Letala – Zim Business Ideas and Network (ZBIN)

The Official Launch of the SADC Marketing Association (SADCMA)

by Darlington Letala on December 21, 2023

Wednesday, 20 December 2023, marked a significant milestone with the inaugural launch of the Southern Africa Development Community Marketing Association (SADCMA). This event unfolded at the distinguished premises of the Angolan Chamber of Commerce and

Digital Marketing General

Lessons from a Pakistani: Why Business Networking is More Important Than Ever

by Darlington Letala on July 28, 2023

Have you ever had an experience where a business went above and beyond to meet your needs? A few years

Access to Markets General

Bridging the Digital Divide in Africa: Insights from Malawi, Mozambique, and Zimbabwe

by Darlington Letala on July 28, 2023

In today's digital age, internet connectivity has become vital to life, shaping our social, economic, and political interactions. However, there

Diaspora Matters

Common mistakes that businesses make when engaging with their audience on social media

by Darlington Letala on June 8, 2023

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Engaging with your audience on social media can be challenging, and there are several common mistakes that businesses make when

Diaspora Matters

ABC Auctions and the Art of Guerrilla Marketing

by Darlington Letala on June 8, 2023

Guerilla marketing is a marketing strategy that involves using unconventional, unexpected, and often low-cost methods to promote a product, service,

Digital Marketing

ZBIN website Stats and the importance of traffic monitoring

by Darlington Letala on June 26, 2022

ZBIN website has more than 700 business articles with top posts having been viewed over 65,000 times, and hundreds of people visiting on a daily basis. The website has been online since 2016 attracting millions

Digital Marketing

How to Get Referrals

by Darlington Letala on June 25, 2022

So I have just been reflecting on my business and how I acquired customers over the years, and one thing

Digital Marketing

Marketing lessons from the cheetah

by Darlington Letala on June 23, 2022

The cheetah is the fastest land animal in the world. A cheetah can reach 112km/hr in just three seconds! Its

Digital Marketing

ABC Auctions’ marketing stunt or marketing “junk”?

by Darlington Letala on June 22, 2022

Is this some kind of a joke or the marketing guys at ABC Auctions are just trying to communicate that