There is so much to learn from the music scene by entrepreneurs. When it comes to stiff competition then look at the FCMG sector ( Fast Moving Consumer Goods)—your OK, TM, Spars etc. We used to have kombis too and who still remembers kombis stopping in the middle of the road blocking traffic in order to pick passengers? We hope when they return-they will be disciplined.
The music scene is one hell of a tough industry—talent is not enough! Getting regular airplay an impossible feat as more than a million songs are recorded each year and yet we have a few radio stations. For new artists, most of their recordings never get airplay.
Enter Van Choga;
A weirdo artist who rose to prominence during the lockdown—I wasn’t impressed when I bumped into his videos—perhaps passage of time. More comfortable with more mature music….Thomas Mapfumo, Tobias Areketa, Ndolwane Super Sounds, Mokis Connection, Bhundu Boys etc
But in my youth we once had a weirdo song from Papa San-look for the song ‘I cant take it nomore’It is a dancehall song from the 90s that rocked the airwaves. In Kenya they have an artist Victor Ongengo-check out for his song Amani. Van Choga is cut from the same cloth.
The Ruwa based artist got signed by Seh Calaz, a leading Zimdancehall artist who recorded and promoted his early works and it paid dividends with the release of his first album.
We expected more collaborations from his mentor but fate had other ideas. Immediately after releasing his album, the 2 parted ways attracting the ire of music followers who thought Van Choga was in ingrate who had cut the hand that feedeth!
Everyone expected doom for Van Choga who had joined a new team.
A few weeks after the acrimonious exit, Choga collaborated with a rising hip hop artist from Ghana called Ay Poyoo and they detonated a bomb! Expect their hit to be a party anthem in the coming weeks with young ones dancing to the fancy beat and lyrics. In 2 days the song has attracted more than 112,000 views.
He becomes the first Zimbabwean to collaborate with a Ghanaian musician….something established musicians failed to do, even his previous mentor never crossed the borders!
From an unknown musician a few weeks ago, Van Choga is now trending in 2 countries. Now this is what we call scale up on steroids!
In your business, are you operating alone? You may need a team that thinks in other terms like the new Van Choga team.
