If given an opportunity to rent a shop, where would you choose between a shop in high street with great traffic and one in downtown where there is low traffic? Its an open secret everyone goes for high traffic in high street. After all in business its about maximising profits!
How about the internet, how do you choose where to place your website? Dear forum member, welcome to SEO or Search Engine Optimisation. The concept is similar to the shop location we gave you above. Its about maximising traffic with the hope of more revenues.
The content you create on your site helps to rank you highly on Google and other search engines searches. Whenever we search for anything on Google, the 7 seconds rule says we spend our time on the first page….few people go to page 2 and others. So your aim whenever you create content or set up your website; is to be number 1-the high street.
Now search engines have millions of pages, so how do you place your content on the first page? It’s a combination of skill, experience and in some cases pure luck. You need to go through training and then keep trying till you consistently produce content that comes top of the ranks.
Take a look at the following content from this site that comes top on search engines;
Direct Bus Transport from Harare to Beira
How to successfully run a tuckshop part
Mirasapo
Business opportunities in Malawi
We have tens of other posts that ranks us amongst the best on search engines and this is responsible for driving some of the traffic to our site from across the globe.
So when setting your website make sure that your trainer covers SEO and you get hands on in trying to be number 1 when people search on the net.
The direct bus transport from Harare to Beira has unfortunately resulted in hundreds of inquiries from tourists from across phoning our offices thinking that we run a bus service between Harare and Beira!
Do more research on this exciting topic which helps propel your website and brand to the top and resulting in more traffic and revenue.
