This week witnessed ZBIN making a regional history, setting new records in terms of digital marketing. Earlier during last week, we had written about Facebook Boosting and we are sure that  most members just read  the article in passing without much analysis-perhaps it  sounded too academic or theoretical! Anyway the good thing is we  decided to go an extra mile and showcase our skills on digital marketing and the results are exceptional!

On Saturday afternoon, we decided to find out whether we can promote a legitimate ZBIN program to Non Zimbabweans and covered the following countries:

1. Botswana
2. South Africa
3. Malawi
4. Lesotho and
5. Swaziland

We had 24 hours to promote our product/service using social media using no budget. The results are outstanding, your favourite forum went viral with more than 1500 likes in Botswana and 800 comments. No doubt a record for a Zimbabwean organisation with no presence in that country. Malawi had more than 700 likes and 800 comments, Lesotho had 120 likes and 110 comments. South Africa had 300 likes and 350 comments. Swaziland had 50 likes and 40 comments.

Outstanding results and we believe we have set a new regional digital marketing record in terms of marketing in the region within 24 hours. As the country pushes for exports this is what researchers and scholars should be concentrating on-are you able to sell or promote a product or service beyond Zimbabwe’s borders? Are you able to speak the language of foreigners, be part of them and convince them to support of follow you?

We hope to see competitions on digital marketing being promoted by organisations supporting business in Zimbabwe, we hope to see a lot of noise on digital marketing because this is the way to go in a fast changing economy! If we are to promote exports then we need to research on markets, analyse trends and involve everyone.

Regional Expansion

We are excited with the addition of new members from South Africa, Malawi, Botswana and Swaziland, we have created groups for them where entrepreneurship information is disseminated and business discussions conducted. In August we will be visiting Malawi and Botswana to conduct training if all goes according to plan. Adding 1000 Malawians, 800 Tswana Nationals, 100 Lesotho nationals, 500 South African nationals and 50 Swazi nationals makes us a truly regional platform.

We hope to replicate the ZBIN model in the region so that we have different trusts opened in all the countries where we have members. This is our target for the remainder of the year so that more Southern Africa citizens can have access to business information for free and take advantage of the emergence of the digital economy.

 Facebook Live Updates

We continue to use the Facebook Live facility for information dissemination, analysis and capacity building. We had a South African citizen becoming the first citizen from Mzantsi to carry out an update on a Zimbabwe business forum. The information she shared is relevant to Zimbabweans and South Africans as well. A great way to connect the region on a digital platform and sharing inspirational stories and giving advice that helps thousands of others. We are looking forward to having Tswanas, Sotho and Malawian nationals participating and spreading the gospel of entrepreneurship to their nation and the region as a whole.

ZBIN will carry out a live on ‘How to register a company in Zimbabwe’. We will cover why you should register your company and discuss the advantages of doing so. Be sure not to miss it. Our volunteer based in Canada, Ms Irene Samambwa has promised to do a live that discusses living in Canada, the cost of living, education, weather and all issues you may want to know about the wonderful country of Canada, do not miss this one again this week.

Opportunity Alertness, Opportunity Framing and Opportunity Pursuit

Do expect an article on opportunity alertness, we will cover various ways of identifying opportunities and will do this with a focus on regional countries because we have done this for Zimbabwe. So expect opportunities identification articles covering Botswana and Malawi.

Online Newsletter

We had been developing the online newsletter and will resume publication during the week. The newsletter basically summarises all business posts of the week and provides indepth analysis of business issues and covers trends in Southern Africa and beyond.

We wish you are blessed week and hope that whenever you see someone talking about markets the first word that comes to your mind is digital markets. Whenever someone says he or she is an expert on digital markets, ask them to beat the small regional record that we set. It is by beating the record that the region can competitively develop

The future looks bright with Digital Marketing for the SME sector and we have a number of initiatives in our laboratory which we are working on which should help inspire a lot of members on the forum.

A friend of mine called Emmanuel who had been working in the IT field returned to Zimbabwe  from South Africa a few years ago. On his return he realised that there was no facility to send SMS messages to phones whenever one withdraws money from banks. He took of advantage of the expertise he had gained in South Africa and worked with a local bank to introduce the service in Zimbabwe. The facility had been operational in South Africa for a while but Zimbabwe was slow in its uptake.

So this is the huge benefit that the Diaspora possess-access to superior skills, cultures and technology. Some technologies will take decades to reach this side of the equator and the gap creates great opportunities  for those with an entrepreneurial mindset. I remember getting excited when this school in Harare introduced a school app, I thought the school authorities were being innovative. When I checked with friends based in the States, their answer was that this had been introduced many years back!

So for entrepreneurs especially those based in Zim, the message is clear-make sure that you are clued up on latest technological issues. Make sure you know what is in, what is out, what is coming etc. One way to stay up to date is to join forums where they discuss latest business trends, do watch news or read forums such as www.techzim.co.zw. Just make sure you do not miss out as doing so is perilous!

One can take our post on Bitcoin Fraud which we posted in January this year. We had analysed Nigerian Business Groups and realised that Bitcoin fraud was gaining ground. We estimated the fraud to land this side by mid year and we were not wrong at all! The point here is that as an Entrepreneur , one should always be scanning the environment and the environment does not have to be local only-do expand and cover the region, the continent and all the four corners of the globe.

A trend in West Africa will eventually reach Zimbabwe, A trend in India will eventually come this side. In the past it could take decades but these days the time lag has been reduced. So do check out for trends whether they are on risk management or opportunities. Compare and contrast with the current environment in the country and take advantage of the gap.

Scholars of Management Accounting would call this Benchmarking, a topic we will cover in future but for now lets look closely at what the richest man in Zimbabwe did to benefit from benchmarking. He saw a trend in East Africa and moved fast to take advantage, others who were not following events in East Africa obviously lost out.

By Dr Strive Masiyiwa

Understanding business models (Part 2)
__When you see an opportunity, get STARTED! A case study.

I knew it would be the next big thing. It was time to act, and be a “fast follower…”

The product opportunity I saw: Mobile Money. I’d been watching the developments at Kenya’s M-PESA, talking to friends in the industry, reading about it, and had even made a secret visit there to look for myself. I also knew what was happening in other parts of the world, in places like the Philippines and Bangladesh…

First step (to answer one of your questions at the Tanzania Town Hall): Do your homework!

Next step (yes, you’ve heard it before): #People.

I needed a small team of people of highly-motivated entrepreneurial executives. I plucked a guy working for us in Burundi, and asked him to move to Nairobi, the epicenter of this new Mobile Money revolution. He didn’t report to anyone else, except me. Every week he wrote me a report on his observations. Sometimes we would talk for hours on the phone:

“Sir, there are some smart Kenyans I think we can get…”

“Sir, we can get developers from Cape Town. Can I go see them?”

“I have found a guy in Cape Town but he won’t move to Zimbabwe, can I ask HQ to hire him and keep him in Cape Town?”

“Sir, the best platform for us to use is in India. Have made contact. We need to travel to India to see them…”

Months later:

“We have a system up and running in Burundi. It’s small but we’re learning fast…”

“Sir, I have been working with HR’s talent management team. We’re tracking some really smart young people who we think we could recruit and train to run with this. There are also some people in our system who want to try something new…”

__The #People and #Product were coming together nicely.

Next step: #Process.

“We need the ‘Process builders’ to get involved heavily now, because the business plan is looking good!”

“I love it!!”

# Finance systems? Check.
# IT systems? Check.
# Legal systems? Check.
# Marketing? Check.
# Sales? Check.
# Recruitment? Check.
# Distribution? Check.
# Training? Check.
# Logistics? Check.
(What else? You tell me).
Check!!

“Bring on some really experienced talent for process. You can even use consultants. This business will require complex processes for recruiting and managing dealers.”

“We also have a very sensitive product… Money!”

“Sir, our competitor in (x) is rushing to market with a similar service. What should we do, because we’re not ready?!”

“Neither are they, so stay the course. Don’t cut corners, even if it means they get a year’s head start. We’ll beat the pants off anyone who goes into the market with a half-baked idea.”

__Intense meetings took place every day on getting the #Processes right!

Twelve months later:

“Sir, Burundi is looking great. Can we scale to a bigger market now?”

“Not yet. I need to see more data.”

“Bring your team.”

After listening to them: “What do you want to call this great service of yours?”

“Sir, we were thinking to call it EcoCash.”

“I like it. Go ahead.”

Fast forward 10 years:

The executive who set it up is now one of the most senior members of our organization. He runs our financial services business called Cassava Fintech, based in South Africa. Their operations cover every aspect of Mobile Money including Digital Banking, Payment Systems, Mobile Insurance, Remittances, and eCommerce. They are active throughout Africa, and even in the U.K.

__Another question from our Town Hall meeting this week: “If you feel like you want to give up, what do you do?”

There were times when things broke down completely, and crisis meetings. Sometimes I had to fire people who failed or were not up to scratch. Sometimes people resigned or were poached! We lost so much money in the first two years that some of my more senior executives were actually begging me to shut it down. Yes, we almost shut down EcoCash before it took off!

This year the GSMA (the organization representing Mobile Network Operators from around the world), meeting in Barcelona, Spain named EcoCash the best Mobile Money Solution in the World for 2017!

__How did we do it? We kept our focus on the 3Ps.

If you want to find out more about “People, Process and Product” (and much more) go to Kwesé Inc (channel 405 on Kwesé TV). If you want to learn more about Cassava Fintech, visit the website: http://cassavafintech.com.

To everyone who took part in our Tanzania Entrepreneurship Town Hall (from Tanzania, here on this platform, all over Africa and the world via lifestream on FB) and to our hosts in Tanzania: Thank you. I really enjoyed meeting you and look forward to another one soon.

To be continued. . .