The biggest challenge for start-ups is access to markets! It is not easy to just start a business and get access to markets when you are not known. To help start-ups, Digital Marketing enters the scene and it’s a great way to quickly build a brand name and fight for your share of the market.
Statistics show that Zimbabwe has a total of 9m people connected to the internet, 5m on Whatsapp platforms and 1m on Facebook. Of course these figures are a gross understatement as they exclude the diaspora community where up to 4m are estimated to be domiciled.
So where do you begin when it comes to Digital Marketing?
You can enrol for online trainings or research on the internet
However without appreciation of the Zimbabwe’s culture, you can miss out a lot. What works in South Africa may not work in Zimbabwe and vice versa
In order to plug the gap, we enrolled 700 entrepreneurs for a free Digital Marketing course sharing a lot of useful resources and also capturing a lot of feedback on what works in Zimbabwe
The output is an important handbook which covers:
Appreciation of basics: Whatsapp, Facebook and Youtube Marketing
Appreciation of SEO: Using our local examples and how we have been benefiting from it
The 7 seconds rule: Local illustrations of the use and power of images
Acing regional markets: Practical example of 2 of our successful regional initiatives that went viral
The missing link in Zim Digital Marketing: Seen some lengthy ads? How do many respond to them?
Off the hook techniques: How we linked huge traffic from our combined Facebook platforms of 150,000 to our various online platforms including the development of our email databases
Anchored on experiences: Digital Marketing is all about experiences and we covered local easy to grasp case studies
A short handbook easy to read and helpful to everyone involved in Digital Marketing. It has a record number of images capturing the latest trends and local pace setters.
The book provisionally available as an E-Copy for US$1,00 before being available on Amazon for US$8,00. To those interested in the copy, do contact us through Whatsapp on +263774081808
