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Master digital marketing and you would have opened doors to endless opportunities! Our forum has been debating on what is more important-start up capital or market? The winner from the debate has been market. If you get a market then getting capital is going to be easy. Take for example Dr Strive Masiyiwa, when he won a telecommunication tender in Botswana which led to the creation of MASCOM, he did not have a lot of money-not enough money to fully implement the project. His team traveled from Zimbabwe to Botswana by road-his competitors flew in private jets. After winning the tender then capital flowed in!

So the message is if you have a market then you are slightly richer than someone with a lot of capital. If you have a market then consider partnerships, joint ventures, crowdfunding etc. This forum can even connect you with members with capital if you have a market and a viable business plan.

Below we have a Digital Marketing book for download.

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Victor Muchemwa

The author Victor Muchemwa

Victor Muchemwa is a Chartered Management Accountant, ACMA, CGMA and an award winning business coach and consultant. Author of 5 books and skilled in financial analysis, strategic planning, risk management, and business coaching. Contact +263 773 055 063
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