When you post your adverts on social media think of a television. People do not buy television to watch adverts….adverts are a distraction! We buy televisions mostly for entertainment…they were designed for entertainment and later on they added news, education and other stuff but the first TV was designed for entertainment purposes.
So if you are to distract people with adverts, then make them short and entertaining (attractive). The rule on television is adverts are flighted for a few seconds because the attention span of most people especially on distractions is 7 seconds. If you don’t provide all the information in 7 seconds then you have failed!
Social media was designed as an entertainment platform…basically a global television station. Few agree that when they first joined Facebook they had business in mind. A look at the most popular groups on FB shows that they cover entertainment and those covering other issues come last
Imagine your television having a 3 hour news bulletin….by the end of 3 hours, no one will be watching…but how about soccer or a musical show? Millions will be glued especially when it’s a big game.
Adverts are like those guys who give pamphlets at the traffic intersections…a distraction. Few look forward to their distractions unless they come up with some freebies.
The
7 seconds rule
Design a digital flier with attractive photos and containing
relevant contact information.
Funds permitting design a digital advert with a short video with a maximum 7
seconds.
Make your digital advert interesting and above all relevant.
More social science on digital marketing
Human beings have always loved stories and back in the days…families would sit surrounding a bonfire and talk about experiences. Ngano…nyaya..kutamba..kukurukura etc. This is in our DNA and helped to shape the development of mass media which at first were newspapers.
Newspapers unfortunately did not have voices….radios came to plug the gap…but they lacked visuals…then the telly was designed to complete what people have always wanted…sitting around a bonfire and discussing experiences.
So psychologically we have moved from the newspaper era…the radio era and now
are on the television era.
Is your advert in words? Then you are in the newspaper era…you are 100 years
behind unless you use content marketing (we have covered this before).
Is your advert including images? Then you are a
decade behind.
2) Is your advert including videos? Congrats,
welcome to the future!
3) Review your adverts and consider the above points…they make a difference.
About 99.9% of adverts we witness on our forums are a century behind.
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