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Diaspora Matters

Diaspora Matters

Diasporans Building Homes in the Village in Kenya: Investment or Complete Waste of Resources?

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musha

You must have seen it, that tree-lined driveway leading to an enormous palace worth a fortune atop a hill in the village. The gate is shut and unguarded, the lawn overgrown, the compound deserted and eerily quiet with termites nibbling away at the mahogany door frames.

The owner, a local boy/girl who resides abroad pops in once in a while and save for that visit once every 1-3 years when the place is spruced up and lived in for a couple of weeks, the reclusive mansion is millions rusting with disuse. It’s home for bats and famished cockroaches, mosquitoes, rats, wasps and spiders. Why do diasporans and Kenyans living in the cities sink millions into village residences that they have no use for?

Apparently, some cultures dictate that sons must put up huge edifices back in the village, even when they virtually spend their entire lives abroad or in the city. It is all about cultural attachments and status.

“Why spend lots of money on a property in the village that has no resale value and no rental income? They are largely for prestige and to prove one’s status. When a father gives his sons inheritance, he expects them to put up houses, even when they don’t need them, in the village. So this trend will be hard to shake off, says Daniel Ojijo, the Executive Chairman Homes Universal Limited.

Former Information and Communication Permanent Secretary, Dr Bitange Ndemo, is one of those who regrets putting up a multi-million shilling house that he has used only twice in 15 years.

“I began to regret why I put up a house in my rural home, while I suffered in the city. The house was dead capital. I could not rent it out to anyone, yet I had to pay somebody to take care of it. This is not just my story. It is the story of Africa’s investment decisions and mixed priorities,” Dr Ndemo wrote in a local daily.

While a clique of Kenyans have lived in cities and abroad for decades without even a mud-walled hut in the village, others borrow huge loans to put up ‘palaces’ that remain idle.

Dr Aquilars Kalio, an Egerton University Economics lecturer, observes that whereas it is important to have a house in the countryside which is the final resting place for many Kenyans, having a big, unoccupied house does not make economic sense.

“It is all about yearning for respect from peers and to be conspicuous in the village; to feel good when people point at the mansion and say, ‘That is so and so’s house’,” says Dr Kalio.

Interestingly, Dr Ndemo links what he calls ‘dead capital’ running into hundreds billions to death. Indeed, many spend the better part of their lives abroad or the high-end parts of the city in Lavington, Runda and Muthaiga, as their humongous houses remain desolate for ages until they are hurriedly spruced for burial ceremonies.

“It is a home where you will be buried. It is said that you will embarrass the clan when you to die and you have no home. Africa is preoccupied with death even when the living cannot feed themselves. Of what sense is it when someone puts up a Sh20 million home in a rural area only for the relatives to raise money to pay school fees for children after his death? These are houses that no one will buy, sell or rent because graves dot the homestead. What is the value of culture?” poses Dr Ndemo.

But Dr Kalio says some of these homes are built by people who could be disposing off ill-gotten wealth. He says people who steal money get confused and become irrational. They dispose of it by erecting white elephants, a mistake, he says ‘real’ billionaires never make.

This article first appeared on sde.com

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Diaspora Matters

Of Somalis, Spaza Shops and Zimbos

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yuto

Today we will look closely at an interesting community- The Somali community in South Africa. I maybe wrong but I think the Somalis are hardworking people. In Zimbabwe I often see them walking along the Harare-Mutoko Road bound for South Africa. These guys will be having no luggage…Comrades and Friends, these guys will be having absolutely NOTHING in terms of possession.Vanenge vangori mawoko zvavo vachifamba in silence vakananga SA.

Iam not sure where they go to in Harare, but I never see them walking on the stretch between Harare and Beitbridge. Perhaps they get sponsors in Harare who fund their travel? Perhaps they get cheaper transport to South Africa? I do not have all the answers but the last place one can see them is  Beitbridge border post before they disappear into South Africa.

The next news I hear about these Somalis is that they would have set up some small shops in South Africa…they would have set up what are called Spaza shops? Now my question is who provides them with capital? Why is it other nationals do not dominate the Spaza shops sector? Why are Zimbos not opening Spaza shops?

In trying to answer some of the questions above Munemo is looking at the issue of Somalis and business networking?We are trying to learn from other Africans..coz look munhu anouya practically ari musvo in South Africa..afamba netsoka and all of a sudden ave ne shop?Aiwana kupi?Can you please crack the code for me and the rest of other forum members?What sort of Economic model is at play here?

Hama dzinodiwa handinawo mhinduro..vari SA can help.Um sure it’s the same with other countries such as UK,US,Canada,Europe etc .Ma immigrants from other countries vanozvifambisa sei?Tisati taenda kure even muno muZim the Indian community dominates certain sectors of the economy.We are not forgetting our brothers from West Africa ..Ana Igwe from Nigeria…vanozvifambisasei?

Ndine hurombo mivhunzo yadzoka yowandisa….but kubvunza zvinoreva kusaziva,kana wavhunza uchabatsirwa nevane ruzivo…ndokudzidzawo kwandichaita kune ma contributions enyu mese.


Responses

Norah BwanyaVanochengetana vanhu ivavo. other Somalis who ve st base help them out

Shyreen Muringaiii know of nigerians vakabatana zvisingaite vanopanana mabasa and vanomira vese kana zvaoma zve.

Praise ChabonaAnother thing is some of the Somalis are business pple in their own land. So when they escape from their war zone they leave with cash only thats why when they are walking in other countries other than zimbabwe they travel only at night in fear that they are robbed or even killed. In those other countries they cant even board buses because they get robbed. Its only when they get to Zimbabwe Nyamapanda border they are free to travel whatever time and they sometimes look for shelter/food in pples houses. Some yers back they used to walk to Harare where they are sheltered at a refugee camp in waterfalls. From there they are provided with transport to SA. Since 2013 the Somalis are nolonger allowed to walk from Nyamapanda. A refugee camp has been set up and transport is always ready for them there.
One thing i like about the Somalis is tbey are united and hardworkers for sure like u said Mdala

Gilda GoreIsu hedu maZimbo kungotsikana konzi.noone wants to see the other prosper

Farie Musakasa Kojozimbos kunyeyana chete zvakaoma

Timothy BhowaI stayed in Jozi back in 2008 in an area populated mainly by Nigereans and Cameroonians.These guys societies similar to burial societies lyk we find in Zim.They held weekly meetings to update each other on welfare issues- the new arrivals were given assistance,places to stay & assistance to start their own businesses until they cud stand on their own feet.They had a revolving fund to. achieve this.Contrast this with Zimbos.We shun each other and have been so brainwashed so much that we believe that business is not for us.Most us have left for the diaspora to look for jobs,not to start our own ventures nomatter how small.The Nigerian guys wud always taunt me each time I went to fax my CVs @ their communication centres.This has stuck on my mind,”You Zimbabweans…you come hear to look for jobs.We(Nigereans) have come to make money.”Nigerans were into the internet business,photocopying,faxing,cellphone repairs etc whilst the Cameroonians had set up food outlets and hair salons.Catch the drift?Naturally Zimbos are selfish and lack the entreprenurial spirit.

Makadzange PatienceMaZimbos tinoitirana godo,handiziwi kuti kumachurch kwatoenda tinonamata chii,hatikwanise kubvunza kuti wasvika sei apa asi kushoorana chete

Mdala Wa Rue Mukoma Thimothy thts excellent response shuwa there is somthing wrong with us tine mafungiro ekushanda only ndopatirikurasika ipapo

Praise Chabona I have tried to participate in Saving and lending activites ari kuitwa nesome women around the country but ey! kubirana kwacho kwakaoma. I hope we will change our attitude very soon

Mdala Wa Rue Aaah shame,kubatana kushoma pakati pedu maZimbo…i hope these schemes do not become ma Ponzi Schemes…do u remember what hapened in the mid 90s?

Praise Chabona Some have already proved to be ponzy bcoz in one of the groups kwainzi each member contributes $200/month and the group had 30 members. The administrators made sure that they placed themselves on the 1st positions. Saka ndivo vakatanga kuwana mari vachibva vangoshaikwa.

Mdala Wa Rue Is it an online group?Coz pa internet ndipo pazara ma fraudsters

Miriam Rosalyn Pashapa Zimbabweans if we dnt unite we are going nowhere bt dwn the drain,unonzwa some zimbos even ku UK vaitengesana kuti munhu adzoserwe kumba honestly wat kind of a spirit is that?

Rodwell Maoneke MaZimbabweans hatina kubata,godo, kukara, humbimbindoga,ruvengo the list goes on. Ukawana chaunoziva ukadaidza hama kuti huya tibate pamwe unobirwa kana kuti munhu mangwana anomuka akutoshandisa njere dzako kutotanga zvake even without experience. Ukabatsira nemari haidzoke. From what I heard maSomalians vanobatsirana kuvhura maSpaza shop,unotanga nekushandira aka establisher then ozokubatsirawo kutangazvako.

Rodwell Maoneke Munhu iye aitaura chokwadi, hunhu hwedu hauna kunaka,get rich quick mentality ndiyo inotiuraya,patients hapana. Mukatanga musika pamwe kana worshop chaiyo pane ku expander zvamatanga umwe anomuka akavhura kake kamusika, ndipo panotangira kunyeyana

Ps* Post first appeared on the Zimbabwe Business Ideas and Network Facebook page in June 2015

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Diaspora Matters

How to influence colleagues on strategy – and avoid the curse of Kodak

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By

Better development of “influencers” within businesses can help ensure good ideas are adopted and key opportunities are not missed.

History tells us that the executives at Xerox and Kodak blew it.

Four decades ago, Xerox researchers invented the graphical user interface that became the cornerstone of the personal computer – but senior managers chose not invest in the technology. Apple and Microsoft are forever indebted to them.

Kodak invented digital cameras – but its managers stubbornly refused to abandon its focus on film. Nikon, Canon and all smartphone companies are the beneficiaries.

The truth is that a lot of wonderful ideas are overlooked within the senior ranks of corporations. Professor Joshua Klayman, a managerial psychologist at the University of Chicago Booth School of Business, blames an absence of skilled “influencers” for this inability to get new concepts across the line.

With Xerox and Kodak, says Klayman, “the ideas were there, but the ability to influence the strategic direction of the organisation to take advantage of those ideas … was missing.”
Although companies routinely pour money into development for roles in areas such as finance, human resources or IT, they often neglect educating employees in the science of influencing strategy with their peers.

As Klayman says, “There’s a sense that you just need to be a smart person who is good with people.” He thinks we can do better.

5 X factors that aid the adoption of new ideas

In the 1960s, Ohio State University sociology professor Everett Rogers coined the term “early adopter” during his research into why innovations catch on and succeed.

In Rogers’ findings, five factors emerged as the keys to the adoption or rejection of new ideas.

  • Relative advantage: how much better is an idea or product than the offerings of the existing market leader?
  • Compatibility: to what extent is the concept a logical extension of the status quo?
  • Complexity: how easily can people understand the new idea?
  • Trial-ability: how hard is it to implement?
  • Observability: how discernible are the results to those testing the idea?

Get all five ducks in a row, Rogers argued, and the chances are that the idea will be accepted.Klayman, who will run CPA Australia’s Strategic Influencer program in Sydney and Melbourne in November, believes that in too many cases employees progress through the ranks based on their technical skills, only to struggle in more senior roles because they lack the development to shape the strategic view of the business.

He builds on the research of Rogers and others, using his own model of alignment, consensus and clarity to guide leaders’ thinking about influence in a more evidence-based way.

Professional Development: Strategic Influencer program: 20% off last-minute registrations. Book now using promo code: ITB16

Alignment

Since subcultures within companies create differing beliefs and expectations about new ideas or products, innovators need to understand how these perspectives can be reconciled.

To influence organisational strategy, the first step is to understand the divergent views of stakeholders.

What synergies exist between these different views, and what conflicts need to be resolved? Only after determining the answers to these questions can you deploy appropriate strategies to align groups and pursue your shared aim.

Consensus

The next phase is to persuade people to make the “right” choices, not simply by getting them to go along with an idea but rather getting them to embrace it wholeheartedly.

“It’s the difference between compliance and commitment,” says Klayman.

If people are convinced of an idea’s merit, they will champion it and help build on the strategy. Part of the counter-intuitive technique of successful influencers is to not force concepts or answers on people.

Instead, says Klayman, you should gradually give them the knowledge and data that help them think, after due consideration, that your way is best.

Klayman adds that influencers should not fear resistance to their ideas. Such friction can enhance outcomes because exposure to a range of views often leads to a fine-tuned – and superior – idea or strategy.

“So, think about [such resisters] more as resources rather than obstacles,” says Klayman.

Clarity

Helping people clearly understand their problems, opportunities and decisions can add genuine value to a business. In this sense, influencers can play a crucial role in defining the choices that a company faces and laying the foundations for a clear path to future success.

Gaining clarity and maximising the impact of good ideas are not solely the responsibilities of senior executives. Middle managers are often first to witness trends that can shape the best ideas. Yet a top-down culture within organisations can stifle their voices.

“The middle-management level is very important for implementation,” says Klayman.

As the Xerox and Kodak examples illustrate, the multiplier effect of not having insightful influencers in a business can be significant. Great new ideas or products can sit on the shelf or be taken up by others, profits can disappear and employees can lose out because their value to a company is underutilised.

For Klayman, such a lose-lose-lose scenario highlights the importance of using education to turn technically talented employees into skilled influencers.

“It’s not a traditional part of many professional and business educations,” he says, “but I think this is changing.”

These companies didn’t see it coming …

The following companies could have done with smart influencers to prevent their fall from grace.

Nokia

Once the biggest-selling mobile phone company in the world, the Finnish company put its head in the sand about the emergence of smartphones and is now a poor cousin to Apple and Samsung.

Firestone

The revered American tyre company had warnings about the impact that radial tyres would have on the market, but it resisted changes to production methods and, by the late 1970s, was in financial trouble.

Gateway

This company was one of the biggest sellers of PCs in the early 2000s, but a failure to embrace laptops saw it dramatically lose market share. It was eventually taken over by Acer.

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Diaspora Matters

Opportunities in the Small Scale Mining Sector

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solar solar-2

So we have not covered opportunities in the Small Scale Mining Sector of Zimbabwe but we do promise to bring you more stories from this sector next week. A lot of opportunities exist for serious investors especially in the area of equipment for hire.

Two weeks ago a forum member, Cde Solar did a tour of the rich mining Province of Mashonaland West and below is his brief write up.


Had the best time of my life doing a tour of mining activities around Chegutu, Chakari and Kadoma. I discovered that a day was not even enough for such a tour. Met a number of players who were very inspirational. It is rather unfortunate that I did not get to see any of the Cdes on this platforms’ projects. However, I discovered a few models that Iam willing to share in the next circular. Some of which are too obvious to some of us….but some maybe new to a number of members here and should be able to push them on board.

Ps* Solar will represent the group in more tours and provide us with detailed forum reports about opportunities in this sector. We would like to know areas that need investment, current status of the sector and any opportunities for would be investors.

 

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Mozambique Trip Update by Clara Mapfumo

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moz

Good day forumites. …..The journey has been tough not an easy one in terms of setting up structures on the Portuguese Group.

A followup trip has been set and final touch ups on it reaching the final stages for the 4th to the 7th of December 2016.A delegation of 23 members are travelling this time and considering that last time we were 8 this is a notable success .15 of them are travelling for the first time and the remainder following up interests identified on the first trip.Maoko ku #teammaputukezi for a job well one.

A lot of challenges have been met .People ask about the war in Mozambique and need to know how we talk of investing there?Some still consider Mozambique as a very poor country isina chimuko.The language barrier seems to be a setback as well .The weather condition deters others as well .Malaria scares people away .The media has not written anything positive about our neighbouring country.So why invest in Moz?

Moz has vast untapped resources in natural resources ie natural gas,coal,titanium ,oil,timber (hardwood).Geographically the country is the world’s 36th largest country and is divided into 2 topographical regions by the Zambezi river (inland hills and low plateaus).The lndian Ocean dominates with majestic and breathtaking and relaxing views typical for tourism investment.

The country can be divided by the neighbouring countries boarders giving influence on areas of investment eg Maputo the South Africans dominate.

As a group we have managed to share free business information.We have also branded ourselves from ponzi schemes by having registered trusts which members will operate under.A regalia is already in use and a logo .A strategic planned document is being drawn up that will guide the group in all our business endeavours .This coming trip we will be travelling with a business visa and contacts established in Tete to help and guide us.Feasibility studies being worked on ,checklists for the trip in place.

Next year we have a lot of plans lined up already .As we embark on our journey l am not alone in this ,behind me there is a hard working team ,My deputy CEO Odeta Savieri ,Thembi Mathe,Victor Kaneka,Archie Kupeta ,Grace Nyagura ,Harry Chinake and Engineer for the immense advice.I am proud to have a hard working and visionary leader Mdala wa Rue thanks for your support and guidance.

To all forumites in the ZBIN group thank you for supporting us and to those in Moz whattsup groups keep on the fire burning.

Moz Woyeeeee #teammaputukezi

Clara Mapfumo (CEO PORTUGUESE GROUP)

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ZBIN Cape Town Group Revived

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capo cappi

On this foto: ZBIN Cape Town meeting on 15 December 2015

On December 15 last year our first foreign group meeting was held in Cape Town. Led by our Chief Forum Contact, Rodwell Maoneke, folks had good fun along the Indian Coast. Unfortunately no follow up meetings/events happened despite huge interest by Zimbos based in the Mother City.

So we are now inviting ZBIN members to come forward and register for another meeting in December. We have created a Whatsapp group that has 30 members and we believe that there is room for more members.

Our target for For more information refer to the document on the link below 1.Micro Finance Institutions: There are currently 40-45…Only 10 are operational.

2016 is as follows;

  1. Formation of a vibrant business community that helps members with business investment information in Cape Town and Zimbabwe
  2. Unlocking business opportunities by supporting businesses owned by Zimbos in Cape Town
  3. A platform where members receive expert business advice and resources.

So Cape Town remains our best city outside Zimbabwe because this is where most ZBIN website visitors come from. Cape Town is the city that hosted the first foreign ZBIN meeting.

So if you are in Cape Town and are interested in joining-No joining fee. Please get in touch with Rodwell Maoneke on +27786959040.

 

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Interview with a Zimbo based in Namibia

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 hazvie

To date we have given you forum contacts in the Democratic Republic of Congo(DRC)-Angola-India and Dubai. The reason for these interviews  is simple- we would like you to network and learn more about business or job opportunities in other countries. As ZBIN we believe that information is power and we will try our level best to ensure that you have as much information as possible for free.Below is an interview of the founder of ZBIN, Hannah Tarindwa who is based in Namibia. She is a talented writer, motivational speaker and a business consultant.


Mukunda Wekwa Midzikooo hanzi ma permits haachawanikwa zvekumhanya ishuwa here my beautiful ,munchkin ,cupcak

Elder PhiriI’m a zimbabwean pig consultant based in zambia and I want to connect with guys in Angola. my whatsapp number is +260978679578

Hannah H. TarindwaMaita mdhara.
Let me speak about Permits nokuti that’s the most asked question.
Namibian Work permit for anyone who is not in Medicine, civil Engineering and mining is difficult but not impossible.
1. YOU MUST HAVE AN OFFER LETTER
– You can’t get the permit first
2. THERE MUST BE 3 ADVERTS FOR THE JOB
-And the employer must prove that you were the best option and no Namibian was disadvantaged for you to get the post.
I heard that work permits in Education were suspended recently but not altogether denied. I am not sure.

Hannah H. TarindwaStudents Permits
These are more or less easy to apply for and can take 3 to 6 months to get. But last year akarasika so passports haana kuitwa stamped but an official letter from Home affairs was okay. The colleges and varsities are really open to all foreigners.

Mukunda Wekwa Midzioooh i see now my munchkin, soo if i dont have a specific job it means i wont get a permit as easy as that

Hannah H. TarindwaIt’s difficult to get a Work permit without a job already

Rueben Moyo Hazvie what agri products are in demand in Namibia & what contacts are available?

Hannah H. Tarindwa All agricultural produce but for imports that is high level stuff. Remember in as much as Namibia broke of politically from SA, economically they are reliant on SA. So it means rocking the boat literally! Maybe you may need to contact the Ministry of Agriculture directly.

Havabvumidze chero mango musaga pa boarder. Fruits and meat.. are a big no no

Simba Shamu Hazvi help me im an unemployed nurse in Zim how do i go about to work in Namibia

Hannah H. Tarindwa Ma nurses and doctors have an exam they write. I will ask a doc friend for details

Hannah H. Tarindwa Constantine. .. kwete pese pese. Kuno kune order. It’s one of the smartest places on.this planet.
Kana ukaita zvine order no problems.
You can register a close cooperation (cc) it takes a few months to get processed. I won’t lie, many people are surviving ne entrepreneurship. Vanobika sadza, vanotengesa ma broom vachifamba cheto matomato akatanga kutengeswa mutown panze pema supermarket nemaZimba before madzimai emuno vangwarira wo. But zviri smart.

As for things like. Phones and electrical goods I always see them advertised on fb but people prefer to go to reputable shops. Chero hembe dzemaChina hadzina door cos of Pep and Jet…. you can lay bye but they are ALREADY cheap.

Blessing Masasi How about Agric/ Irrigation engineering employment opportunities?

Hannah H. Tarindwa Blessing Masasi sounds good but the Afrikaaners are still the biggest commercial farmers. But I think if you can, come and talk to small scale farmers in the North.

Davidson Nyaude Ko teaching

Hannah H. Tarindwa However for teaching:

It’s usually the first profession for learned Zimbas in private colleges. Vanokudai for cheap labour and they don’t ask for much. However kana Home affairs youya…. you are alone…kkk.

I don’t know about specific areas of lectureship. You must check that individually

Ronniey Rio Makondo what about construction industry is it big there

Hannah H. Tarindwa Yes construction is big. A lot of development. Most engineers and builders here are Zimbabweans. I don’t know the processes though. I would suspect the do cc.

Hannah H. Tarindwa Remember you don’t need a visa to come here. Another thing I tell people is just come and see. What one person does and makes him successful doesn’t guarantee the next person the same success. TinoIva ma doctor akafa asina chiro… different destinies

Tapuwanashe Dotito what’s the job market like for social scientists eg Sociology

Hannah H. Tarindwa Things like minerals and agriculture are at ministry level. .. like I said:
1. The Boers are still forefront economically
2. Things are orderly here
Hope you get me Emp. You can come here to ministry of mines and ask. Don’t do Internet or phone stuff

Hannah H. Tarindwa Tapuwanashe Dotito

That’s my field and it’s tough. Many people are graduating in that field and not getting jobs though it’s clear there is a need. First preference goes to locals. Nut then again tjongs are ever changing. Social sciences are quite political to deal with.

Tee Earl Tee Thanks Hannah H. Tarindwa for sharing such valuable information. The Lord surely rewards people who take time off to help others.

Merrilyn K Chizanga Kiaka Is it true kuti business rine mari sterek kuNamibia kuvhura bhawa nhai Hannah H. Tarindwa

Hannah H. Tarindwa Lol. Merrilyn… I don’t think it has as much money as people believe because it’s a saturated business. For example,

EVERY house in Evelyn Street Katutura has a bhawa…. and every bhawa/shabeen rine munhu… so I don’t think zvine mari inotyisa. Plus it’s not only Evelyn ine ma bhawa. The rest of Katutura has a shabeen every other house.

But what I can say is it is the favourite past of a majority. But not a cash cow.

Entertainment depends on numbers. Namibia has a TOTAL of 2 million people, more than half are still in the rural areas, so how many of those will you be targeting to entertain?

For events maybe in business eg. Inviting high level international people eg John C. Maxwell. Lowest Ticket was N$950, the most expensive was almost N $2 000 which is under USD200 but I know in Zim an excellence conference which charged US$350 with local speakers. So…. you can do the assessment Rowena Jacobs

Ps* Interview first appeared on Zimbabwe Business Ideas and Network Facebook page in September 2015


 

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Diaspora Matters

Virtual Assistant Business Idea

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seveno

Interested in starting one of the fastest-growing homebased businesses around? These existing business owners’ advice can help you get started.

When Wicked Wordcraft president Angela Allen-Parker started her online business in 1999, she admits her parents feared she’d made a horrible mistake. Allen-Parker is a virtual assistant, and her decision to become one was more than a career change – it was a lifestyle change.

A single mother of three, Allen-Parker left her marketing post at a cancer research organization to start her new venture and moved her family from the city to a 25-acre farm in rural Kentucky. “I knew I had to succeed because there was no ‘Plan B,'” says Allen-Parker. Now she serves clients in the United States, Canada and Spain. She specializes in what she knows best-marketing. Her farmhouse is paid in full, completely financed through her work as a virtual assistant.

A critically ill daughter was the reason Pamela Braue became a virtual assistant last year. Working full time in a law office was no longer feasible so Braue decided to take control of her earnings potential. The paralegal enrolled in an online training course at Virtual Assistance U. Specializing in realtor support, Braue opened PS: We Assist from Jackson, New Jersey. Before completing her course, she’d already secured six clients.

Allen-Parker and Braue are just two of an estimated 2,000 virtual assistants worldwide. Although one is a veteran and the other a newbie, both say hard work is the key to building sustainable practices. Both also agree that aligning experience with solid business plans and training are basic requirements.

Some say the virtual assistant industry has become so popular because it helps women become entrepreneurs yet also achieve a work/life balance. Business trends forecast an increase in service demands, startup costs are minimal and the profit potential is good. According a survey by the Virtual Business Alliance, a global consortium of virtual assistant trade organizations, the average full-time virtual assistant working in the United States grossed $39,452 in income last year.

Before packing up the office cubicle and giving notice to your boss, know that becoming a virtual assistant isn’t an easy job that just anyone can do. Sharon B. Williams of The 24-Hour Secretary cautions, “To become successful, you need a good marketing strategy in addition to that phone, PC and Internet connection.” Many virtual assistants work between 14 and 18 hours a day during the startup phase. Even after establishing solid practices, one-third of these business owners admit to working nontraditional hours, including weekends and holidays.

Virtual assistants are independent entrepreneurs who work remotely and use technology to deliver services to clients globally. Most work from their home offices and receive their project instructions by phone, fax, e-mail or even instant message. Although many virtual assistants offer secretarial services, as more people with diverse backgrounds and skills enter the ranks, virtual assistants who specialize in such areas as marketing, graphic and Web design, IT support or even translations are becoming more common.

Clients are most likely to hire virtual assistants to save money-virtual assistants pay for their own equipment, taxes, training, healthcare and insurance-or because they need help with a temporary project. Industries most often hiring virtual assistants include the real estate, coaching, financial services, accounting and legal.

If you’re wondering how to start a business as a virtual assistant, Elite Office Support founder Susan Totman offers these tips:

1. Decide just what type of services you want to offer, and analyze your background to ensure you have adequate experience.
2. Determine your business niche-consider specializing in just two to three services.
3. Determine how much time and energy you have to commit to your venture. Do you want to work part or full time?
4. Conduct thorough industry research to determine a need for your services in your local area.
5. Outline who your clients are, where they are and how to access them.
6. Do a market analysis. Find out the needs for your niche and focus on how you’ll apply that to your business.
7. Know your budgetary constraints-projected expenses, expected income and how long you can “float” until your business is running successfully.
8. Prepare a business plan and review it often to manage growth and change.
9. Examine your equipment, software and work space to ensure they meet client needs.
10. Wrap up all legal and financial aspects of startup before securing your first client.
11. Market your services 24/7. Just because you’ve built a Web site or placed an ad in the Yellow Pages doesn’t mean clients will come knocking on your door.

You might want to consider joining a professional organization or networking group. This will give you the opportunity to network, build camaraderie and have access to a knowledge bank for solving technical problems.

Progressive Leadership’s Carole Nicolaides, a Columbus, Ohio-based business coach, has helped a number of virtual assistants match their talents with sound business planning. “Enthusiasm for your work propels you to rise early, work weird hours, and can even make you feel a tinge of guilt for getting paid for doing something you enjoy so much,” says Nicolaides. Wouldn’t we all like to have such a guilty pleasure?

To find out more about the virtual assistant industry, check out the following resources:

Worldwide Organizations

Clayton’s Secretary
Canadian Virtual Assistant Network
International Association of Virtual Office Assistants (IAVOA)
International Virtual Assistants Association (IVAA)
International Association of Virtual Assistants

Networking and Support Groups

Virtual Assistant Networking Forum (VANF)
Virtual Business Group
Virtual-Professionals.com
Real Estate Virtual Assistant (REVA) Network
Work-the-Web

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