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Diaspora Matters

10 Powerfully Persuasive Words Your Customers Want to Hear

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free

MIKE TAYLOR

Have you ever stopped to wonder why you buy some products and leave others sitting on the shelf? How do we decide between all the options we have every single day, when the majority of the time we have little to no first-hand experience with the products we’re deciding between?

What makes you finally decide to try a new restaurant, use a new toothpaste or switch to a new piece of software? The answer lies largely in the types of words used to sell the product or service.

Maybe you’ve never realized it, but words play a huge role in helping our brains decide which products to buy. There are tons of variables, but one thing has been proven time and time again — certain words sell better. They just do.

So here you go, here are 10 words customers love to hear when making a decision:

1. Free.
If you think “free” is sleazy and overused, think again. People love free, plain and simple. You can give practically anything away for free, no matter how small, and you’ll grab people’s attention.

Gregory Ciotti of Help Scout points this out using a study where the researchers asked people to choose between a Lindt truffle for $0.15 — which is a heck of a deal — or a Hershey Kiss for $0.01. An amazing 73 percent chose the Lindt truffle.

Then they asked another group to choose between a Lindt truffle for $0.14 — again, a heck of a deal) — or a Hershey Kiss for free. This time, 69 percent wanted the Hershey Kiss. Why? Because everyone loves free stuff.

2. Exclusive.
Everyone want to be in the “in” crowd. When you make your product exclusive — only available to a select group — you make people want it even more. You can exchange the word exclusive with other words or phrases — members only, invitation only, first, insider — everyone will still want in.

Related: Use These 10 Words in Conversation to Get What You Want

3. Easy.
As sad as it is, Mayberry doesn’t exist anymore, at least in most parts of the world. Life is complicated, and we also might be just a smidgen on the lazy side. So anytime we hear that something is simple or easy to do, we’re drawn to it.

I’ve helped conduct surveys where customers were asked what their top purchase factors were in buying a piece of software, and “easy-to-use” was in the top three. When in doubt, don’t flex the complexity muscle. Features are good, but not when they sacrifice simplicity.

4. Limited.
Oh, how we hate missing out. It can be as simple as bobble heads at a local minor league baseball game, and if they say the first 100 people get one free, suddenly those bobble heads are more appealing. I mean, what are you even going to do with a bobble head? Who cares. It’s a great deal, and you have to make a decision now before it’s too late, so you’re in.

5. Get.
HubSpot cites a test conducted by Encyclopedia Brittanica where they replaced a headline that was a question with a headline that started with the word “get.” Conversions doubled.

I don’t have a research-backed explanation for this, but I would say it’s because get is an action word that psychologically puts the reader in charge and prepares them for action. Get is also typically followed by a benefit. Get a flat stomach in six weeks. Get better grades with less studying. Get the freshest, cleanest haircut in town. You get the picture.

You can also use other verbs like claim, start, try, grab or give.

6. Guaranteed.
With so much fraud in the world today, authenticity is a legitimate concern your customers have. Using the right words can give them the reassurance they need to pull the trigger.

Related: 5 Four-Letter Words That Persuade Customers

You’ve likely seen this everywhere — because it works. The key, though, is to actually be able to back up your guarantee. If your product doesn’t have a guarantee, returns aren’t hassle-free, or your results aren’t proven, don’t say it. It may work in the short-term, but it’ll bite you down the road. That said, if you don’t offer a guarantee, maybe it’s time to do so.

Other words you can use to provide assurance are proven, results, no obligation, risk-free, hassle-free and secure.

7. You.
When you’re writing sales copy, or anything intended to persuade, use first-person language. It makes the reader’s, or listener’s, ears perk up a bit. And — on an unconscious level — it makes them feel special.

Using “you” makes your writing conversational, and it brings your voice down to a friendly level where you can actually make a connection.

8. Because.
This one’s interesting. Gregory Ciotti cites studies in the book Influence by Robert Cialdini by using interesting scenarios. One that sticks out is where different phrases were tested to see which one would make people most inclined to allow someone to break in line at the copy machine.

“Excuse me, I have 5 pages. May I use the Xerox machine?” — 60 percent allowed the person to cut in line.
“I have 5 pages. May I use the Xerox machine, because I am in a rush?” — 94 percent allowed the person to cut in line.
“Excuse me, I have 5 pages. May I use the Xerox machine because I have to make copies?” — 93 percent allowed the person to cut in line.

Notice that by simply hearing a “because,” followed by a reason, nearly everyone decided the person could get in front of them in line. The reasons given weren’t even legitimate reasons. Because I have to make copies? Everyone in line had to make copies — that’s why they were there.

The thing to remember is that human brains love explanations. We need to know why. Why do I need that feature? Because it will help me get ____.

Tie your product, features and the actions you want people to take in with a reason, and people will be more compelled to take action.

9. Best.
Which sounds better? “How to Change a Flat Tire” or “The Best Way the Change a Flat Tire.”

It’s a no-brainer, really. Think about how many times you’ve Googled something, only to get frustrated during the search, so you go back and add the word “best” in front of your search. Maybe it’s just me, but I have a feeling I’m not the only one.

It’s as if “best” is a sacred word that’s only awarded to the truly great, so you can count on anything labeled as the best. We all know that’s not true, but to call something the best implies that at some point there was a comparison, and this one came out on top.

Related: Want to Be Successful? Be the Best at What You Do.

But please, don’t be deceptive with this. If you’re not truly the best, or you can’t get people to call you the best without coercion, keep working to actually be the best at what you do. Don’t just slap that label on yourself without validation.

10. Compare.
With social media and as many review sites and blogs as there are today, practically everyone makes comparisons before making a decision.

Ford vs. Chevrolet
Pampers vs. Huggies
Charmin vs Cottonelle
Hubspot vs. Marketo

We want to know who the top players are, and then we want to see them side-by-side. Use that to your advantage by telling your readers to compare your quality, ease of use, price, etc., to your competitor’s. Even better, make it easy on them by doing the comparison yourself.

When you openly show them the difference between your product and your competitors, you take that work off of them, and they’ll be grateful for that.

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Diaspora Matters

Dubious Round Table Schemes

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thiefo

Here is a sad story from a  sister who lost $7,000 through a dubious round table  forum. She says that in  2012 a friend invited her  to join a roundtable forum. On this forum the agreement was that one would contribute  $1000 per month with the contributions benefiting members according to a set list. All went well for the first 7 months but al hell broke out when her turn to benefit came. Members of the club disappeared into thin air…vanhu vakangonyangarika!

It took her several months to track some of the members, she located one and took her car…izvi hazvina kushanda nekuti akanzi ndokusungisa nekuti wandibira mota yangu! So at the end of it all..she lost $7,000 through this dubious round table scheme

So below are responses to this post by ZBIN Members

Langelihle V Khumalo eish shame….so true Mdala zvikuitika ini handitombodi kukandirwa last

Elias Gurure Even @ this forum there are a lot of postings on how to get rich quick and people must be very very careful of such fraudlent schemes. You may have heard of Helping hands, MMM, Club35, mypaydesk and many such pyramid and ponzi schemes. They are all there to steal your hard earned cash. So people beware, akuruma nzeve ndewako!

Mdala Wa Rue Its worse ne social media yakadai kuuya iyi..kungoti vanhu havasi kutaura havo….millions of dollars are being lost on an annual basis

Watson Musenda About 20 000 banking accounts of MMM were closed in South Africa from last year to this year,the case is still pending in courts, because according to South African Reserves bank and the banking Act,its illegal because they are not registered and neither do they pay tax or have the licence to operate. Around March a number of people lost thousands of rand with MMM.It was banned in Russia and some people are in prison,now they are in Africa,you win some and you lose big time.

Faith Mmagwe Liam Tavuyanago Is helping hands fake? Im scared now

Vimbainashe Noreen Kuyerukana Well… I’ve always found these “rounds” a bit silly.. No offense. If you can kanda $1000 every month to someone anticipating pauchakandirwa $7000 after 7 months, chingogara uchizvikandira every month wega. Save. What these ma round give u is commitment coz yakamirirwa mari iyi. Give yourself the same commitment. Kutozvipinza busy wega. Zvikandire… And with respect to the other schemes, “If something sounds too good to be true..it probably is.”

Mdala Wa Rue Tinofunga pamwe my sis

Ivy Namwera Ini kwete imbavha idzo dzarura

Mdala Wa Rue Vamwe ndivo varikujoina joina magroup umu..votenga nechikwereti…nyakutengesa oda kutevera mari…onzwa the fone u have dialed does not exist

Mdala Wa Rue After careful analysis..I think these 7 ladies havana mari yavaipana….uyu ndiye ega aibvisiswa $1000…free money for the 7 ladies…organised crime!

King Krayza Bee ya true there , their tactics like chadonha and fejafeja are being modified and modernised to keep up with time and technology

Tapiwa Rasara Shuwa ipapo uyu ndiye aitambiswa dombo nevanhu ava

King Krayza Bee pa mari hapadi zvemagrup

Thenjiwe S Ziwenga Maround handina kumbomafarira munhu chengeta mari yako

Tapiwa Rasara Ma round if it goes well ari right zvawo……i bought my first car thru round table

King Krayza Bee if you fail to keep your own money either under pillow or in bank , no individual can do it for you. Its better kunzi wakabikarwa pabreak in or kuti yakatsvira mumba or kuti bank harina cash pane kuieverenga kaviri woitambidza munhu with confidence yekuti you will reap more. I feel pity for that sister may God refill her cup.

Pamela Kavumbura So true, even if you fail by using it yourself zviri nani pane kupa umwe munhu

King Krayza Bee kutonzi haugoni kushandisa mari uchitoimwa doro its better

Eugenia Moyo There is a new kid on the block zvemarounds izvi hanzi crowd rising, someone approached me ndikaramba

Sithembie Tendai Moyo yaaa pamari ,ukapusa unotambwa nyowani pa town


ZBIN Advice: Follow your gut instinct, if it says don’t join a scheme…then don’t! Exercise caution when joining new schemes that you have no knowledge of. If you are in doubt then consult friends and relatives. ZBIN members are also available in scrutinising new business schemes. Our members are not afraid to say it as it is…if it is dubious, they will say it without fear or favour. Inbox us if you come across any dubious business money making scheme.

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Diaspora Matters

Diasporan Sister only has $5,000 cash for a residential stand

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From Inbox:

A diasporan sister has a question:
Zvirisei sei ndakabata 5000 cash ndinga deposite stand kupi mu Harare kune ma good terms.


Response from members

Noki Daniels KANA akuda ku Domboshava tell me

Faye Denise Nesee Haydon Park @$18 a square metre. Terms available up to 18 months (Haydon Park is near the new parliament so Harare west.

Anita Sibanda Madokero

Florence Matombo 400 squremeters 4500us in kwekwe

Noleen Kaseke kuchitungwiza infill $4500 pane cottage 2 rooms netoilet

Tapiwa Rasara Beware of fraudsters

Tapiwa Rasara If you manage to get one from reputable property developers like Damofalls Zimre holdings etc….avoid individuals as much as possible

Tendai Bond Cash-Baroness WeMhazi Rydale Ridge Park

Tafadzwa Mapurisa Where is this area?

Mdala Wa Rue Rydale…on yr wake to Lake Chivero…after Snake Park…Good area

Chichi Madanhi Madokero or Sandton after Westgate.

Rueben Moyo Saturday Retreat through CFI @ $4 per square metre

Mai Anashe Tagwirei Tenga ruzevha kwedu kuDema.

Florence Matombo Ku redclif dzriko and mbizo 21 ne 22 ku 9 kune dzimba

Watson Midzi Try PHD also they have stands also

Ps* This post first appeared on Zimbabwe Business Ideas and Network on August 12, 2016. Our Recommendation on buying residential stands still remain…avoid buying from individuals to reduce risk. Please refer to an article on why you should avoid buying residential stands from individuals.

 

 

 

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Diaspora Matters

Commandments of Business Networking

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Networking at Events

There are various aspects of this type of business networking, from preparation to follow up and everything in between:
Identify where you should go. All venues are not right for all people. You owe it to yourself to do your research and find the venues that make sense for your business.

Make a decision about which organizations. Decide the ones you should join and the ones you don’t have to join in order to gain value from the events. For example, does it make sense to join a local chamber of commerce, or just go to the events that sound interesting and will most likely include people you should meet?
Register for the event and schedule it like a business meeting. Many people either don’t sign up for events or sign up for them and then forget to go.

Determine how often you should be networking. How many times should you network in a given week, month or quarter? This will help you narrow down where you should be going.
Develop open-ended questions. You can use these to ignite a conversation. Try to find unique questions. Don’t ask the same old “so what do you do” question if you can help it.
Attend events with a plan. Always try to learn something new. This will keep you from talking too much about yourself and your business.
Prepare yourself physically and mentally for the event. Dress appropriately. Bring business cards. Turn your phone off or set it to vibrate. (I’m not kidding!)
Don’t forget to mingle. Are you going with someone? If so, split up once you get to the event.

Get the lay of the land. When you arrive, step to the side. Take a deep breath and scan the room. This will give you a chance to regroup and focus before you approach anyone.
Don’t sit down right away. Wait until the program begins. If there is no program, you can sit once you’ve connected with someone.
Try to sit with strangers. This is no time to stick with people you know.

Be a good Samaritan. Is there someone sitting alone? Go to them and introduce yourself. You’ll be saving their life! They are alone and nervous. You can even take them with you to mix and mingle with others.
Don’t give your business card to everyone you meet. Rather, give it to anyone who asks you for it.

Do get the business card of everyone you meet.
Have a firm (but not killer) handshake. Your handshake is a key indicator of your level of confidence. So think about what your handshake is saying to those you meet.

Be present — always. When you are talking with someone, look them in the eye and really pay attention to what they are saying. You may learn something about them that tells you whether you can help them. It’s also the only way you’ll determine whether you should continue to get to know them after the event is over.
Don’t look around the room. And don’t look over someone’s shoulder when you are talking with them. It’s rude. You are letting them know that you aren’t really interested in them.
Don’t take phone calls. If you are expecting a call or have a situation that may need your attention, let the person you are talking with know there is the possibility you’ll have to excuse yourself.

Take necessary calls in private. Leave the room and go to a quiet place. It doesn’t make you seem important if you take a call in the room. It makes you seem impolite, silly, rude, arrogant … take your pick!

Disengage politely. How do you get away from someone politely? There are a couple of tactics. You can tell them you don’t want to monopolize their time. You can tell them you see someone you need to speak with. You can excuse yourself to go to the restroom. You can tell them you’d like to continue meeting people.
Don’t follow up via email. The only exception would be if you have been expressly asked to do so.

Do at least send a note.
Don’t pitch too early. Quite frankly, don’t “pitch” at all. When you build relationships it will become apparent to you and the other person when it makes sense to do business with each other. Remember, business networking is about relationships – not selling.
Don’t sign people up for your newsletter. Be sure you get their expressed permission before you put them on any kind of list.
Don’t assume. Just because you met someone doesn’t give you license to gain a referral from them, use them as a resource, or give them your promotional and sales materials.
Do err. But make it on the side of good manners and the golden rule.

Referral Groups

Referral groups work best for growing your business when you approach them with the idea of what you can provide to the group and its members. Here are some commandments to consider:
Focus on giving. Networkers don’t get referrals until people trust them. And they aren’t trusted until they’ve been giving quality referrals for a while.

Show up regularly and on time. When you show up late and/or infrequently, you send a message to your fellow group members: you tell them that you only care about yourself because you don’t take the time to learn about their needs. You show them how you deal with business meetings and associates. Why would they trust you with their clients? How can they be sure you’ll treat them well?
Come prepared. Have a specific list of referral needs. The more specific you can be, the more referrals you’ll receive.

Always ask for what you need. You are never so busy that you don’t need more prospects in our pipeline. If you don’t ask all the time, you’ll run the risk of getting to a place where you never ask. If you think it may be a couple of weeks before you’ll be able to get to those referrals, just let the members know that. It’s okay to ask when you are forthcoming with information.

Focus on the group. Once again, be sure you are really listening to the needs of the group members. Don’t play with your phone or answer emails while others are talking. Really listen and think about how you can help them.
Meet with the members individually. Do this between meetings so you can get to know them better.
Do not prospect among group members. You’re not targeting your fellow group members when you have your one-on-one meetings with them. You’re simply trying to build connections.
Do not expect to get until you give.
Do not expect to receive right away. It takes time to build those relationships with group members so you trust them and they trust you.
Consider the other group members as resources to you and your contacts. When you know how they do business and you trust them, you can use them as resources when people mention needs those group members can solve. This can elevate you in the eyes of your contacts, prospects and clients.
Do give quality referrals and leads. I knew a man who would write up a referral and put “Do not use my name” on the sheet. That is not helpful. I’ve also seen a situation where someone gave a referral but called the referee later and said, “Don’t call that person.” That’s not helpful! Don’t give garbage. It’s better to not give at all.

Check with your clients, contacts and associates first. Are they open to you giving their names and contact information to your group members? One of the worst things that can happen is for you to refer a group member to a client, only to have the client get mad.
Follow up! If someone gives you a referral, treat it like gold. You want to be sure that you follow up on it right away. Imagine how you’ll make the other person feel if they refer you to someone and you don’t follow up in a timely manner. It won’t make them want to refer you again. It takes time to build relationships with the people in your referral group. Don’t destroy that trust by failing to take a referral seriously

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Diaspora Matters

Top 7 Brilliant Questions for Your Business

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By Kate Marsden

Asking questions is a very powerful tool for a business owner and leader to help drive the business.

  1. Why? My favourite question is “Why?” It gets right to the heart of things – even those things that you take for granted. Kids ask it all the time – much to the irritation of their frazzled parents, who suddenly question the basics in life again! Sadly though, it’s a question you don’t hear enough in many businesses and it is often drummed out of new people without anyone realising the positive impact it can have on a business.
  2. What would make us better? Push for excellence on everything and force people to come up with new ways to make things better. Make it your mission for a week to look at everything in terms of how it could be improved, rather than what the problems are.
  3. How does the customer feel? Take time really see things from a customer perspective. If you can, become your own mystery shopper. Or just watch and listen to how staff deal with customers and ask how you would feel in their shoes.
  4. How are we different? Being like everyone else is just not enough. If you can’t explain – and back up – why you are better or different to your competitors, you are missing a massive opportunity
  5. Where does our profit come from? You may think you know this, but you may be surprised. Do you know which customers make the most money? Or which products? Do you know which 20% of effort drives 80% of your financial results?
  6. Where does all the money go? Again you may think you know this, but look again. Where does all the money you take in sales go before some of it drops to the bottom line? Is it all worth it?
  7. Who is critical to the future of the business? If the answer is only you, you have a serious problem (or you need a dose of reality!). Every business needs a critical few who are driving the future – and then you need to work out how to hold on to them at all costs.

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Diaspora Matters

Creche Business Inquiry

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creche

A sister based in UK would like to open a crèche in Harare in one of the medium density suburbs.The crèche will be run by her mum and her brother. She would therefore like to find out about the current creche fees in Harare and  general information about profitability of this sector.


Responses

WeNyasha Tee look for a 3-5 bedroom house with a big outdoor space furnish it well up to outdoor play equipment.
look for qualified ECD teachers 2 or 3.
provide transport a taxi or kombi depending with number of kids and charge $5-$20 depending with radius/ distance.
fees kids around Hatfield, Waterfalls pay $60-$120 a month
grocery a month $15 per child or you charge your fees inclusive of grocery

Yemurai Nhongo-Thepe The house needs to be for commercial purposes and you need to get permission and licenses from ministry and city of Harare

Lloyd Chidamahiya Prices vary from 30 bugs in the ghetto, 120 to 200 medium density, up to over a thousand dollars in low densities ,monthly. Obviously that also depends on what u offering. Who is ur target market. Hw gd is ur marketing skills etc

Mai Anashe Tagwirei I have picked up a couple of points, am about to start a creche business. Thanks guys

Mel Sibbs like the page Kindercare-Zimbabwe Nurseries and Preschools

Sithole Rubie Be fair in terms of pricing .. it’s ludicrous and exorbitant these crèche in Harare charge 30_40$ for extra activities like swimming, gymnasium, worse when it comes to travels ..
Creche owners need to understand that yes I want my child to get the best education and experience but the prices need to be fair and rational .. considering the economic situation

Tapiwa Mubonderi Creches are becoming defunct due to formal schools offering ECD. Quite a number of creches are going out of business. It would be advisable to look at setting up a school, you can partner with council and government to develop a school. The margins will be lower but the volumes will make it lucrative. There is a requirement to establish and build 2,500 schools at present. An injection of $400,000 upwards would be sufficient.

Memory Rumbidzai Chikowore Marongwe The schools can not absorb all children for ECD A and B. So creches are still in business The only thing that creates a sustainable project is offering your best above the rest go an extra mile. For more deatails you or your mum can visit me at my Pre School my number is 0774 249 693

Hope Lunga Murombwi I’m in agreement. I have a 3 yr old still in nursery school. I have no plans for taking her to school for ECD because of the personalised care I am getting at nursery school. Some schools are not yet equipped for these little ones e.g. installing toilets their size. Thats my personal preference

*PS Post first appeared on Zimbabwe Business Ideas and Network Facebook Page on September 11, 2016

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Diaspora Matters

Investment Idea for Diasporans : Melfort Real Estate

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musha

On ZBIN expect investment ideas targeting the Diasporan Community. We will try our level best to ensure that you stay connected with business developments on the ground. We will cover areas that are not normally covered by the mainstream media. All of the information will be availed to you free of charge. To date we have given you investment advice on Water Parks, Open air venue in Westgate and now this morning we cover real estate in Melfort, a place near Harare which is developing at a fast rate.

ZBIN Adopts Melfort

So are you planning on purchasing residential stands in Harare? Perhaps you may not have sufficient resources to enable you to get that dream residential stand in your dream location. As ZBIN we are saying worry not.  Our advice to you is to try towns that are located near Harare. We all know about Norton so we are not going to waste time discussing about.

Our recommended area is MELFORT! Yeah situated a few kilometres from Ruwa-this is the place to be! It growing fast although we feel that its still not fully developed. The main advsntages f this area are as follows:

  1. Close proximity to Harare, Ruwa to be specific
  2. Good road network, the dualisation of the road between Mabvuku and Msasa ensures free flow of traffic.
  3. Residential stands prices should be very low
  4. Melfort is located near a busy highway: Harare -Mutare Highway
  5. Residential stands are large so as to enable folks interested in market gardening.
  6. If you are the enterprising type-try commercial stands
  7. Kumafura mhepo and may suit folks thinking of purchasing real estate with retirement in mind

There should be no middlemen when buying residential stands in Melfort. If you want to buy stands iam sure kufonera council straight wovhunza zvakamirasei.

For now I have no solid information about getting a stand there-vangaite ruzivo vangabatsire chose. I  hope to visit the place next week and show you photos of the place-those building nice houses. Ndinotaura sendine mushonga mukanwa but watch this place…Melfort is slowly developing to be the biggest thing ‘in’ Harare. I hope to get the contact details of the council that administers this small town and share with you in the coming weeks

Wishing you the best.

 

 

 

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Diaspora Matters

Diasporans Building Homes in the Village in Kenya: Investment or Complete Waste of Resources?

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musha

You must have seen it, that tree-lined driveway leading to an enormous palace worth a fortune atop a hill in the village. The gate is shut and unguarded, the lawn overgrown, the compound deserted and eerily quiet with termites nibbling away at the mahogany door frames.

The owner, a local boy/girl who resides abroad pops in once in a while and save for that visit once every 1-3 years when the place is spruced up and lived in for a couple of weeks, the reclusive mansion is millions rusting with disuse. It’s home for bats and famished cockroaches, mosquitoes, rats, wasps and spiders. Why do diasporans and Kenyans living in the cities sink millions into village residences that they have no use for?

Apparently, some cultures dictate that sons must put up huge edifices back in the village, even when they virtually spend their entire lives abroad or in the city. It is all about cultural attachments and status.

“Why spend lots of money on a property in the village that has no resale value and no rental income? They are largely for prestige and to prove one’s status. When a father gives his sons inheritance, he expects them to put up houses, even when they don’t need them, in the village. So this trend will be hard to shake off, says Daniel Ojijo, the Executive Chairman Homes Universal Limited.

Former Information and Communication Permanent Secretary, Dr Bitange Ndemo, is one of those who regrets putting up a multi-million shilling house that he has used only twice in 15 years.

“I began to regret why I put up a house in my rural home, while I suffered in the city. The house was dead capital. I could not rent it out to anyone, yet I had to pay somebody to take care of it. This is not just my story. It is the story of Africa’s investment decisions and mixed priorities,” Dr Ndemo wrote in a local daily.

While a clique of Kenyans have lived in cities and abroad for decades without even a mud-walled hut in the village, others borrow huge loans to put up ‘palaces’ that remain idle.

Dr Aquilars Kalio, an Egerton University Economics lecturer, observes that whereas it is important to have a house in the countryside which is the final resting place for many Kenyans, having a big, unoccupied house does not make economic sense.

“It is all about yearning for respect from peers and to be conspicuous in the village; to feel good when people point at the mansion and say, ‘That is so and so’s house’,” says Dr Kalio.

Interestingly, Dr Ndemo links what he calls ‘dead capital’ running into hundreds billions to death. Indeed, many spend the better part of their lives abroad or the high-end parts of the city in Lavington, Runda and Muthaiga, as their humongous houses remain desolate for ages until they are hurriedly spruced for burial ceremonies.

“It is a home where you will be buried. It is said that you will embarrass the clan when you to die and you have no home. Africa is preoccupied with death even when the living cannot feed themselves. Of what sense is it when someone puts up a Sh20 million home in a rural area only for the relatives to raise money to pay school fees for children after his death? These are houses that no one will buy, sell or rent because graves dot the homestead. What is the value of culture?” poses Dr Ndemo.

But Dr Kalio says some of these homes are built by people who could be disposing off ill-gotten wealth. He says people who steal money get confused and become irrational. They dispose of it by erecting white elephants, a mistake, he says ‘real’ billionaires never make.

This article first appeared on sde.com

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Diaspora Matters

Of Somalis, Spaza Shops and Zimbos

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yuto

Today we will look closely at an interesting community- The Somali community in South Africa. I maybe wrong but I think the Somalis are hardworking people. In Zimbabwe I often see them walking along the Harare-Mutoko Road bound for South Africa. These guys will be having no luggage…Comrades and Friends, these guys will be having absolutely NOTHING in terms of possession.Vanenge vangori mawoko zvavo vachifamba in silence vakananga SA.

Iam not sure where they go to in Harare, but I never see them walking on the stretch between Harare and Beitbridge. Perhaps they get sponsors in Harare who fund their travel? Perhaps they get cheaper transport to South Africa? I do not have all the answers but the last place one can see them is  Beitbridge border post before they disappear into South Africa.

The next news I hear about these Somalis is that they would have set up some small shops in South Africa…they would have set up what are called Spaza shops? Now my question is who provides them with capital? Why is it other nationals do not dominate the Spaza shops sector? Why are Zimbos not opening Spaza shops?

In trying to answer some of the questions above Munemo is looking at the issue of Somalis and business networking?We are trying to learn from other Africans..coz look munhu anouya practically ari musvo in South Africa..afamba netsoka and all of a sudden ave ne shop?Aiwana kupi?Can you please crack the code for me and the rest of other forum members?What sort of Economic model is at play here?

Hama dzinodiwa handinawo mhinduro..vari SA can help.Um sure it’s the same with other countries such as UK,US,Canada,Europe etc .Ma immigrants from other countries vanozvifambisa sei?Tisati taenda kure even muno muZim the Indian community dominates certain sectors of the economy.We are not forgetting our brothers from West Africa ..Ana Igwe from Nigeria…vanozvifambisasei?

Ndine hurombo mivhunzo yadzoka yowandisa….but kubvunza zvinoreva kusaziva,kana wavhunza uchabatsirwa nevane ruzivo…ndokudzidzawo kwandichaita kune ma contributions enyu mese.


Responses

Norah BwanyaVanochengetana vanhu ivavo. other Somalis who ve st base help them out

Shyreen Muringaiii know of nigerians vakabatana zvisingaite vanopanana mabasa and vanomira vese kana zvaoma zve.

Praise ChabonaAnother thing is some of the Somalis are business pple in their own land. So when they escape from their war zone they leave with cash only thats why when they are walking in other countries other than zimbabwe they travel only at night in fear that they are robbed or even killed. In those other countries they cant even board buses because they get robbed. Its only when they get to Zimbabwe Nyamapanda border they are free to travel whatever time and they sometimes look for shelter/food in pples houses. Some yers back they used to walk to Harare where they are sheltered at a refugee camp in waterfalls. From there they are provided with transport to SA. Since 2013 the Somalis are nolonger allowed to walk from Nyamapanda. A refugee camp has been set up and transport is always ready for them there.
One thing i like about the Somalis is tbey are united and hardworkers for sure like u said Mdala

Gilda GoreIsu hedu maZimbo kungotsikana konzi.noone wants to see the other prosper

Farie Musakasa Kojozimbos kunyeyana chete zvakaoma

Timothy BhowaI stayed in Jozi back in 2008 in an area populated mainly by Nigereans and Cameroonians.These guys societies similar to burial societies lyk we find in Zim.They held weekly meetings to update each other on welfare issues- the new arrivals were given assistance,places to stay & assistance to start their own businesses until they cud stand on their own feet.They had a revolving fund to. achieve this.Contrast this with Zimbos.We shun each other and have been so brainwashed so much that we believe that business is not for us.Most us have left for the diaspora to look for jobs,not to start our own ventures nomatter how small.The Nigerian guys wud always taunt me each time I went to fax my CVs @ their communication centres.This has stuck on my mind,”You Zimbabweans…you come hear to look for jobs.We(Nigereans) have come to make money.”Nigerans were into the internet business,photocopying,faxing,cellphone repairs etc whilst the Cameroonians had set up food outlets and hair salons.Catch the drift?Naturally Zimbos are selfish and lack the entreprenurial spirit.

Makadzange PatienceMaZimbos tinoitirana godo,handiziwi kuti kumachurch kwatoenda tinonamata chii,hatikwanise kubvunza kuti wasvika sei apa asi kushoorana chete

Mdala Wa Rue Mukoma Thimothy thts excellent response shuwa there is somthing wrong with us tine mafungiro ekushanda only ndopatirikurasika ipapo

Praise Chabona I have tried to participate in Saving and lending activites ari kuitwa nesome women around the country but ey! kubirana kwacho kwakaoma. I hope we will change our attitude very soon

Mdala Wa Rue Aaah shame,kubatana kushoma pakati pedu maZimbo…i hope these schemes do not become ma Ponzi Schemes…do u remember what hapened in the mid 90s?

Praise Chabona Some have already proved to be ponzy bcoz in one of the groups kwainzi each member contributes $200/month and the group had 30 members. The administrators made sure that they placed themselves on the 1st positions. Saka ndivo vakatanga kuwana mari vachibva vangoshaikwa.

Mdala Wa Rue Is it an online group?Coz pa internet ndipo pazara ma fraudsters

Miriam Rosalyn Pashapa Zimbabweans if we dnt unite we are going nowhere bt dwn the drain,unonzwa some zimbos even ku UK vaitengesana kuti munhu adzoserwe kumba honestly wat kind of a spirit is that?

Rodwell Maoneke MaZimbabweans hatina kubata,godo, kukara, humbimbindoga,ruvengo the list goes on. Ukawana chaunoziva ukadaidza hama kuti huya tibate pamwe unobirwa kana kuti munhu mangwana anomuka akutoshandisa njere dzako kutotanga zvake even without experience. Ukabatsira nemari haidzoke. From what I heard maSomalians vanobatsirana kuvhura maSpaza shop,unotanga nekushandira aka establisher then ozokubatsirawo kutangazvako.

Rodwell Maoneke Munhu iye aitaura chokwadi, hunhu hwedu hauna kunaka,get rich quick mentality ndiyo inotiuraya,patients hapana. Mukatanga musika pamwe kana worshop chaiyo pane ku expander zvamatanga umwe anomuka akavhura kake kamusika, ndipo panotangira kunyeyana

Ps* Post first appeared on the Zimbabwe Business Ideas and Network Facebook page in June 2015

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