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Diaspora Matters

Diaspora Matters

Winning Tenders and Business Location

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One of our biggest initiatives to date is the Tenders Tracker. The tracker allows our members to have one central place to access latest tender information in Zimbabwe. In future we are going to cover more countries in Southern Africa so that the tracker becomes Regional.

Your truly has a lot of experience in applying for tenders and reviewing tenders. I therefore hope to share with you a lot of tips and resources on winning tenders. The hope is to see more ZBIN members becoming experts at winning tenders.

When developing the tracker, we had 2 groups of people in mind. The first is the Diaspora Community-folks who are not likely to ever have access of this information because most tenders are advertised in local newspapers in hard copy format. So the Diaspora Community should easily have access of this information through our site and online newsletters. This information should help them to partner with locals in securing goods or services which may not be available locally. With free information about tenders being available, the Diaspora Community can be able to track what is trending in Zimbabwe and make informed decisions when it comes to investment. Our last tender tracker shows that there is an increase in the IT sector with computers, laptops and software upgrades being on top of the list. So you can read the tracker with an interest to apply for tenders or read the tracker with the purpose of checking what is trending, which areas are on high demand.

The second group we are interested in are remote areas. Someone teaching in Binga, a District Administrator in Chivi, a Policeman in Chimanimani, A teacher in Lalapanzi. This group of people maybe at a disadvantage when it comes to business information. They may not have access to newspapers resulting in a lot of opportunities bypassing them. ZBIN would like to break barriers when it comes to business and investment opportunities-this is why we consider remote areas whenever we are coming up with new initiatives or programmes.

So let us talk about Tender Reviews and the help we can give our members. The process of tenders is that you must first qualify by meeting all requirements listed on the tender advert. Most people or applicants usually miss out or fail at the first hurdle simply by ignoring instructions!

 

We will share with you a checklist for tenders so that you can download and use. This article is looking at the last hurdle to winning a tender-Physical Verification of Premises. After shortlisting prospective applicants, the Tender Committee usually visits the premises of companies that had bid for tenders. Let us assume that there are 3 companies and they have all been shortlisted for tenders. Company A has no premises, Company B is located at the residential premises of the owner and Company C has got premises, secured premises located at Harare Exhibition Park.

Who wins the tender based on physical verification is an obvious guess….Company C located at Harare Exhibition Park! So it is important to have physical location for your business and they should be presentable and you should have in mind that its should be appealing to prospective employees, customers,suppliers,partners and potential tender verification committees. There are marks allocated for business location!

Below we give you an article on tips for looking for business premises. You need to balance costs and benefits before finalising on a place to locate your business.


Tips when looking for business premises

Provided by Business Partners Ltd, South Africa’s leading investor in SMEs

One of the things you have to think about carefully when starting or buying a business is where it is or will be housed. There are many factors that will influence your decision, but let’s look at the most important issues to get you in the right frame of mind.

The location of your business can either make or break it, depending on all the circumstances involved. So it’s not a decision to be made hastily and without some experienced advice.

For those of you who have no clue about where to start, here are some points to ponder:

Location, location, location

  • When buying a home, you probably have certain criteria: safe area, easy access, not too remote, convenience, the size and condition of the actual physical structure, etc. This is a good place to start when ‘shopping’ for a business premises
  • Basing yourself in a big, fancy mall may seem like first prize, but sometimes the lease agreements, rentals and operating conditions synonymous with big shopping centres can be a strain on your business
  • What does the potential landlord look for in a tenant? This is good to know so you’re not caught off guard if he suddenly makes certain demands or leases to businesses you may not be comfortable being neighbours with
  • Speak to your potential ‘neighbours’ and hear what they have to say about the premises, the landlord, the area, etc
  • What are the other businesses? For example, are you one of ten boutiques in the centre/area? Do other businesses provide an overlapping customer base?
  • Where are you located within the broader premises; in a pokey corner somewhere or in full view of potential customers?
  • If you’re buying an existing business, will it be worth moving or does it have loyal customers who depend on its location? What are the costs of relocating?
  • What kind of security, insurance, general maintenance and other benefits does the Landlord offer?

Leases, legalities and landlords

Triple-check the conditions of your lease and then check it again three times. Better yet, get a commercial property lawyer to check that you are aware and satisfied with all the conditions of a lease before you sign it.

  • What is your rental per square meter? You may be surprised to find that you’re paying more than your larger retail neighbour
  • How is the rent charged, e.g. according to your monthly turnover or size of the premises?
  • Are recoveries of costs included in the rental or will they have to be added to the total rent payable?
  • What are the security requirements, e.g. rental deposits, personal sureties?
  • Can the landlord kick you out in favour of a higher-paying tenant?
  • Ensure that the lease period is long enough; you don’t want to be moving in a year
  • Under which circumstances can you or the landlord cancel the lease? In this regard, are you prepared to follow all the ‘rules’ and are they practical to your type of business?
  • This may sound terrible, but no matter how ‘nice’ your potential landlord seems, don’t trust anything they say. Put everything in writing, with no room for misinterpretation from either party
  • Who’s drawing up the papers – your lawyer or his?

What-ifs

  • What if you want to move premises?
  • What if you or your landlord wants to renovate/remodel your premises or the centre
  • What if you can’t pay rent for a month or the business fails?
  • What if the landlord goes bankrupt?

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Diaspora Matters

City of Harare Business Opportunities

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We have compiled a list of opportunities from the Harare City Council website. We hope that more city councils in Zimbabwe will have websites where they showcase investment opportunities for the benefit of residents and potential investors especially the Diaspora.

Having a website with direct contact details eliminates middlemen and greatly reduces incidences of fraud. The City Council still needs to do more in terms of details of projects but for now we give them credit for the efforts they have put in place in compiling the list of investment opportunities. You can visit their site on www.hararecity.co.zw

Development Models

  • Joint Venture
  • Build-Operate-Transfer
  • Community Management

 

The business opportunities in Council are categorised as follows:


Harare Farms

Main Goal

To introduce modern intensive and diverse commercial farming operations at Council farms.

Council has five farms as given below:

 
Farm Name Area in Hectares Activity
Crowborough 1204 Cattle
Pension 800 Cattle
Churu 264 Idle
Porta 100 Idle
Ingwe 1400 Cattle

Opportunities for Investment 

  • Piggery
  • Poultry
  • Meat processing
  • Stock breeding
  • Cropping or stock feed production
  • Horticulture (Porta and Churu farms)

Harare Markets

Main Goal

To develop Council Markets and Bus Termini into viable and modern business ventures.

  • Home Industries
  • People’s Markets
  • Flea Markets
  • Fresh Produce Markets
  • Bus Termini
  • Carter House – Overnight Accommodation
  • Truck-In Facilities

Opportunities for Investment

Market Square Bus Termini

Develop in partnership with Council a modern bus rank comprising:

  • Bus Terminus
  • Parkade
  • Shopping and office complex
  • Toilet facilities

Cameron Street Bus Rank (Copacabana)

Develop in partnership with Council a modern bus rank comprising:

  • Bus Terminus
  • Parkade
  • Shopping and office complex
  • Toilet facilities

Angwa Street and Robson Manyika Bus Rank (Charge Office)

Develop in partnership with Council a modern bus rank comprising:

  • Bus Terminus
  • Parkade
  • Shopping and office complex
  • Toilet facilities

Luck Street Complex

Develop in partnership with Council for the construction of:

  • Parkade
  • Shopping Mall
  • Office Complex

Other Related Opportunities

  • Built-Operate-and-Transfer (BOT) home industry facilities
  • Construction of Regional Bus Termini
  • Construction of modern Fresh Produce Markets
  • Construction of Satellite Bus Termini (Mabvuku, Kuwadzana, Hopley etc)
  • Construction of Satellite People’s and Flea Markets

Horticulture

Main Goal

To introduce commercial horticulture and floriculture business ventures at Hillside Nursery and Cleveland Dam.

Project profile 

Site Name Area in Hectares Activity
Hillside Nursery 10 Horticulture
Cleveland Dam 200 Idle

Other suitable areas can be identified


Opportunities for Investment

  • Horticulture
  • Mushroom Production
  • Floriculture
  • Nursery

Harare Stadia

Project Vision

To develop high class sporting and function facilities in Harare as a viable business enterprise.

Rufaro Stadium

Build under the grand stands to create offices, shops and training facilities such as gym and fitness centres.

Gwanzura Stadium

Build support facilities at the stadium.

Zimbabwe Grounds

Develop a cluster of sports disciplines and support facilities.


City Sports Centre

Develop a cluster of sports disciplines to fully utilise the amphitheatre.

  • Potential ventures in the sports areas
  • Soccer Matches
  • Musical Shows
  • Wedding Reception
  • Boxing Tournaments
  • Netball and Volleyball Courts
  • Basketball and Tennis Courts
  • Indoor Hockey
  • Offices
  • Sports Shops
  • Fitness or Wellness Centre
  • Entertainment Facilities
  • Beauty Shops
  • Sauna Baths and Massage Parlors

Health Sector

Harare Pest Control

This is an entity created within the City Health Department to deal with problems of mosquitoes, rodents and other pest.

  • The entity has a laboratory.
  • The opportunity is to commercialise the entity so that it is run as a business entity.

Wilkins Hospital Extension

The extension was initiated in anticipation of the HIV and AIDS challenge.

  • The project was being funded by the World Bank which pulled out of the country in 2000 leaving the project uncompleted.
  • The HIV and AIDS scourge has not developed to the challenge that the health experts had forecast.
  • However the extension is a major health enhancement facility.
  • The opportunity is to complete the hospital extension and run it as a private hospital in partnership with City of Harare.

Modern Hospital in City

City of Harare has a prime piece of land (Herbert Chitepo Ave and Fifth Street) for construction of a modern hospital as a joint venture initiative with the private sector.


Other Business Opportunities

Harava Dam Resort Centre

Project Vision

To create an environment friendly and focused theme park and accommodation facilities that are original and rooted in our rich historical and cultural heritage but at the same time appealing to a cosmopolitan and international tourist market

Profile of The Site

Harava Dam project is situated 20km from the City Center of Harare off Seke Road. There is a virgin forest area of approximately 80 hectares. The site provides the following facilities or activities;

  • Flora and fauna and rock outcrops
  • Security and guarded entrance
  • Harava and Seke dam on Manyame river
  • Fishing
  • Boating and canoeing
  • A block of toilets near the dam wall
  • Proximity to Mbizi Game Park

Potential for partnerships in the project

Council intends to attract partners for the following activities;

  • Development of a complete package of a theme park and accommodation facilities.
  • Development of boating and canoeing facilities.
  • Development of camping site and play centre.
  • Conference facicilities.

Mukuvisi Corridor

This project focuses on the rehabilitation and beautification of the Mukuvisi River from the Cleveland Dam to its lower reaches on the western side of Waterfalls area. The project envisages the construction of Business Malls, Recreation facilities and Office Parks along the banks of the river.

Cleveland Dam

Main Goal

To create holiday resort center with up-market accommodation and recreational facilities that are original and rooted in our rich historical and cultural heritage.


Opportunities for Investment

Partnership is required for the following:

  • Development of a complete package of a nature based holiday resort center.
  • Development for a hotel and conference facilities.
  • Development of a camping site and play centre.
  • Development of a Golf Course or Golf Estate.

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Diaspora Matters

REGISTERED!

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Here is  Great News for followers and members of  Zimbabwe Business Ideas and Network (ZBIN). We are now formally registered! We are now a legal entity! We had been operating for the past 2 years informally. So we  got registered last week on the 23rd of March 2017 as a Trust and our Registration Number is MA 000457/2017.

Our objectives remain :

  1. Provision of  Business Information, Resources  and Support to Members
  2. Assisting Business Growth for members by enabling Access to Markets
  3. Assisting members with Access to Capital

Our board of directors is made up of the following members:

  1. Martha: NGO Consultant, Harare (Board Chair)
  2. Farai: CGMA, CPA, Finance Director, USA (Deputy Board Chair)
  3. Rudo: Bsc Nursing, United Kingdom
  4. Laureen: Registered Nurse, USA
  5. Polite: MBA, Consultant, Plumtree
  6. Margaret: MBA, Human Resources Officer, Civil Service, Harare
  7. Victor : ACMA, CGMA, Consultant, Harare
  8. Rutendo, Legal Officer, Civil Service, Harare
  9. Tavaziva, CA, Audit Manager, United Kingdom
  10. Farai: MBA, Masters in Water Engineering, South Africa

Why is this good news for our members?

Being a legal entity means that we are going to recruit full time personnel that will help in the implementation of the forum objectives. We will be setting up a secretariat and opening of offices in Harare and Bulawayo in the next 4-9 months.

What next for the members?

Formal registration of members will take place and the board will advise on the process to be followed in the next few days.

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Diaspora Matters

Real Excellent News from Homelink

Jumping

ZBIN  once took Homelink to task a few months ago. We asked for more action-more energy from them so that they can play an active part in the Economy. Perhaps a bit harsh but we asked why they were doing nothing in terms of building new homes or bringing new initiatives that benefit the nation. The good news is they have responded in style! They have launched an excellent facility targetting the SMEs, Individuals, Groups and Cross Borders. Dear member, Homelink seems to be back! This is perhaps the best facility for SMEs to date! Homelink has introduced a USD 15 million Cross Border Traders & SME Facility.

The objectives of the facility are as follows:

To provide working capital to support bonafide Cross Border Traders

To provide credit and banking services to Cross Border traders and micro-producers

To provide micro-export finance

Individuals and Group Requirements

  1. Reference letter from a registered cross border association
  2. Goods/raw materials imported must not be prohibited in terms of statutory instrument 64
  3. Security vetting and figure printing to be done at homelink
  4. Where one is formally employed, proof of employment in required/Confirmation letter from the employer/3 current payslips/3 month bank statement
  5. Where one is not formally employed, an applicant to provide a formally employed guarantor. Guarantor to provide the following(Identity document, confirmation letter from employer, 3 current payslips, 3 month bank statement)
  6. Valid Zimbabwean Passport
  7. Individual to be an account holder with Agribank
  8. Proof of residence in the form of a utility bill issues in the last 3 months. Affidavit by the landlord or confirmation by village heads.
  9. A group consists a minimum of 3 up to a maximum of 10 members. All members collectively liable for the group loan repayment

SME Loan Requirements

  1. Must be a member of an SME association
  2. Must be an account holder with a Zimbabwean bank
  3. Goods/raw materials imported must not be prohibited in terms of statutory instrument 64
  4. Security vetting and figure printing for directors to be done at homelink
  5. Must be buying, manufacturing or producing goods in Zimbabwe for exports
  6. Proof of residence of the directors in the form of a utility bill issued in the last 3 months
  7. Company documents: CR14,CR6 & registration certificate
  8. Bank statement for the past 6 months and confirmation of signatories to the account and /or sales book/invoice books for the past 6 months
  9. Financial statements for the past 6 months
  10. Projected cashflow for the next 6 to 12 months
  11. Asset Register for the company
  12. Directors’ personal Asset Register
  13. Debtors Book

Loan Terms and Conditions

  1. Individual amount from $100 up to $1000
  2. Individuals in groups $100 up to $1300 per member
  3. SME loan up to $5,000
  4. Association Loan up to $30,000
  5. Interest Rate up to 1% per month
  6. Non-refundable application fees (2% of loan value and a minimum of $10 for individuals and $50 for SMEs)
  7. Insurance fees deducted from loan amount (2.1%)
  8. Loan tenure 14-90 days
  9. Loans above $1.000 shall be disbursed into an account, Visa or Master Card

 Homelink Contact Numbers:

72-74 Samora Machel Avenue, Hardwick House, Harare, Zimbabwe

Phone numbers: +263-4-792800;263-4-790972

Email: trade@homelink.co.zw website www.homelinkzim.com


ZBIN Comment

We would like members to utilise the facility responsibly-remember its a loan and not a free grant. We would like to cover success stories of people who would have benefited. The trick is to do well with a small loan facility and apply for a bigger loan. Also make sure that you have a solid business plan before knocking on the doors of Homelink-we will share with you business plan templates and cashflow templates

*ZBIN Mozambique Group should be the happiest  people celebrating this-for all the efforts that you undertook travelling to Tete in Mozambique, all the endless meetings we had in 2016….what more could we have asked for. We will share more information on the ZBIN Moz Whatsapp Group on opportunities in Mozambique.

Wishing you the best of luck in not only your applications, but successful business ventures funded by Homelink. Next we will push for such facilities to be extended to one of our key constituencies-The Diaspora!

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Diaspora Matters

Tenders Tracker Number 2

alaspo

We continue with our efforts to help members to have access to business opportunities. We introduced Tenders Trackers 2 weeks ago and today we cover part 2 which showcases the top 6 public tenders for your information. We hope that the information reaches the Diaspora and remote areas across the country where they do not have access to newspapers.

For more information in relation to the tenders, do phone the respective organisations and find out about the tenders. Interesting facts about these tenders are as follows:

1.Most of them IT related, procurement of Desktop computers and laptops

2.Short turn arounds for tenders-closing dates coming in the next 2 weeks

3. Tenders related to construction

4 Tips on winning tenders?

-Your company should be registered and be tax compliant

-You should have good references from customers and suppliers

-Your books of accounts should be up to date, an up to date audit being a great advantage

-Your company should have a physical presence

Wishing you the best in your applications. You can download the Tender below. 

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Diaspora Matters

ZAOGA Business Opportunities Presentation

prezent

So ZBIN had been invited by ZAOGA Blessed Assembly located in Granary, Kuwadzana Extension in Harare to do a business presentation-how did it go? We can only say Superb Stuff; this was an enriching and interesting presentation. We really do not know how we ran out of the 2 hours that had been set aside for us. Who ever thought a business presentation can be so interesting for the presenter and members attending?

We are really humbled by support and hope that church members will use the skills discussed during the presentation. We also hope that they will follow up on the special business opportunity identified for them by ZBIN; it is a special gift that should help a lot of people within the church and outside.

Special Credit goes to Mr Howard Chisale who facilitated the presentation. We also encourage more churches to equip members with business opportunity identification skills. There is no better empowerment tool than to ensure that members have sharp skills to identify opportunities and are always ready to take advantage of emerging opportunities.

A practical and participatory process, we are happy to share some of the information that we shared. We feel that most churches should have Business Platforms where members freely discuss and brainstorm on business and investment. The presentation can be downloaded below and feel free to edit and use it for the benefit of your local church members.

God Bless

 

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Diaspora Matters

Who are you targetting? Part 1

pata

Did you know that its easy to give up a business venture and say this business is not profitable at all? Last weekend I was invited by a ZBIN member who wanted us to help him with a tender application for major construction project. During the process of drafting the tender, we got to discuss about the current operating environment and impact on small businesses. Akati Munemo munyika hamuna mari, vanhu havana cash! Ndikati so who are you targetting? He said the local community had no cash, no disposable income. Yes hazvina kumira mushe we have challenges that need urgent address but in terms of his business there was one thing he needed to do and that has to do with who he is targetting in his business. We had an interesting discussion where i demonstrated how he can improve sales without a need to spend an extra penny. He had all the essentials in place but only that he was concentrating on the locals who obviously had limited disposable income.

I will share with you in detail next week the little things we did, for now allow ZBIN to share with you how to target new customers, below is an article which we found on Smarta.


How to target new customers


It’s typically much more difficult to reach new customers than to get existing ones to buy more. But because of that, once you have a wide, established customer base, sales are going to be easier, more predictable, and easier to grow.

This guide introduces you to a range of techniques for targeting new customers. Which ones you choose to use will depend on your budget, timescale and logistical capability.

  • Incentivise. Offer exclusive deals and discounts for first-time users. This has a double advantage in that to ensure people can only be a ‘first time buyer’ once, you need to take contact details – thus building on your store of customer data.
  • Show them what it’s all about for free. Give out samples of your product, either outside your premises, online (which would enable you to collect data and contact details for future use) or in locations where your target customer is likely to be. Ensure anyone handing out samples is wearing a branded T-shirt.
  • Hold ‘open evenings’ or ‘open days’ where new customers are able to wander in to your premises and try your services out for free as a one-off (this won’t suit every business, of course, but some, particularly gyms, use it to great effect).
  • Create offers structured around giving a first taster of your services or product for free, but then the customer needs to pay for the next time.
  • Target new customers through your existing customer base. Incentivise your existing customers to bring their friends to your business by introducing ‘refer a friend’ schemes – discounts or special offers for the person who has convinced a friend to register an account with or buy from your business.
  • Introduce gift certificates (where appropriate) – the person who receives them may potentially be a new customer. Apparently approximately 20% of all gift certificates are never redeemed, 80% are redeemed for more than their value, and 40% are redeemed for more than twice their value – they’re practically a license to print money!
  • Use everyone you know. If you haven’t already, you need to get friends and family to sing the praises of everyone you know. Make sure they understand what exactly your business does, and make sure you sound excited and passionate when you talk to them about it – you’ll inspire them to want to help you further your hopes for the business. Ask them to tell people they know about it – promising you’ll return the favour somehow, one day!
  • Advertise. To make any ad spend worthwhile, you need to carry out some detailed research on who your new target customer is going to be.
    • As targeting new customers can be somewhat hit and miss, you may want to reduce costs by trying co-operative advertising – where you team up with another company to produce an ad.
    • Some websites will allow you to list yourself for free – try placing a free as on Gumtree or Craig’s List, for example.
  • Get yourself in relevant directories. Getting listed in a directory such as Yellow Pages for a year can cost as little as $100, but can be a quick-fire way to drawing people who definitely want the service you offer to your business.
  • Take out classified ads. In much the same way as directories work, with classifieds you know the people are looking for the service you offer if they find you – that’s a gold mine – you don’t even have to try to sell to them!
  • Trade shows and expos. They can be expensive to attend (think a few hundred pounds for a stand, plus the additional cost of producing marketing material and flyers, as well as taking at least a day out of your schedule). But if you know there are going to be hundreds of potential new customers there, it can be worth the cash.
    • Find out normal attendance numbers before you pay for anything to make sure it’s worthwhile.
    • Check out who else is taking a stand, so you know you’re in the right company, and so that if a huge number of the other stands are your larger and more popular competitors you know it’s either pointless taking a stand or that you really need to put on a great display.
    • Go armed with loads of flyers, marketing material, product and sample, banners if possible, and other things to decorate a stand with – and of course hundreds of business cards. You want to be the brightest most appealing stand in the hall, not the one everyone looks past. Sweets or wine, while simplistic and fickle, are also consistently effective in drawing people to a stand.
    • If you can’t afford a stand, just go and network with as many people as you can to tell them about your business – this can still be highly effective.
  • Flyers can be a good vehicle for lots of information, but they often get chucked straight into the bin.
    • It’s usually best only to hand them out with free samples, or at least a sweet or something similarly enticing to encourage people to actually look at what you’re handing them.
    • That said, if you can get a good deal at the printers and don’t mind standing around for a few hours, the scattergun approach of flyering always produces a few results – just monitor how much return you get on the time and money investment to see well it’s worked for your business.
  • Do PR. Either use an agency (read more in our guide on *how to use a PR agency*) or do it yourself (get advice on that from our guide on *how to get your business into the press*).
  • Promotions on other sites. Asking another website to promote you to drive traffic to yours can work well with sites who cater for a similar audience but who are non-competitive.
    • Offer to promote them on yours in blogs and on the pages they prefer in return.
    • Getting another site to include links to your website has the added advantage of upping your Google rankings, which are dependent on other websites linking to yours.
  • Creating an eBay shop (where appropriate) gets you exposure to a potentially massive audience nationwide (or even internationally).
    • It can also be a nice little extra revenue stream.
    • You can brand your shop, so getting the word out about your business.
    • You can also direct traffic to your business website, so drawing more people closer to your brand.
    • Just make sure you always deliver on time and to the standard promised, else you risk doing damage to your brand.
  • Competitions. Giveaways in trade or relevant magazines and websites and a good way of getting the brand name out there, reaching a specific demographic and showcasing your product. A highly favourable description and a nice big picture of a product never did anyone any harm – in fact, you’re essentially getting an advert for free.
  • Social media. Sites such as Facebook, Twitter, Smarta, YouTube, LinkedIn, MySpace, Bebo – is free and can potentially open you up to a nationwide or even international customer base.
    • Each site has its own etiquette, and each has certain sneaky ways for your business to reach as many people as possible.
    • Read all about how to use it to your best advantage in our social media section.
  • Draw customers away from a brand they already use. Undercut the existing brand on price, out-do them in quality or offer customers a deal they can’t refuse, then make your advantage over the competitor abundantly clear in your marketing communications with the new target customers and/or your advertising.
  • Sponsor events or awards.
    • If you know your target customers arelikely to be there at an event can be a good way of getting your brand name out there.
    • You may also be able to give samples out at the event.
    • It will, however, be expensive – from hundreds to hundreds of thousands of pounds.
    • Speak to event organisers in-depth about their usual demographic and attendance numbers before handing over any cash to make sure they align with yours.
    • Assess whether the people attending are influential enough in their social or work circles to make the money per head it would cost you to sponsor worthwhile in terms of how many people they’re likely to tell about your business as a result of sponsoring.
    • Sponsoring smaller scale events and awards in the local community can help position you as a locally-liked business and brand, one that’s supporting the community, and make you look both professional and, potentially larger and more established than you actually are.
  • Cold calling.
    • Many consumer are resistant to cold calling, as it can be seen to very irritating, and, in some cases – particularly for older people – very unsettling. So think very carefully before you do it.
    • It is also very time-consuming and can be incredibly disheartening – you may spend days on the phone only to have one or two people interested, if that (there’s quite an art to phone sales and it’s a lot more difficult than it sounds).
    • Make sure you are always polite, never pushy, and try to focus on the advantages to the person on the other end rather than just explaining what you’re selling.
  • Door to door.
    • Many consumers are averse to door-to-door selling, and it can be very annoying. Then again, it must produce some success, or else people wouldn’t try it.
    • We’d recommend leaving it as a last option, as it could do more harm than good to your brand and reputation – it can look fairly desperate and some people find it intimidating.

Monitor your results

  • As always with marketing activity, you need to measure results carefully to ensure everything you do is producing enough benefit to your business to warrant any money and time you spend on it.
  • Ask new customers how they heard about you when they place an order to monitor this.
  • Adapt your strategy for getting new customers accordingly by focusing on the most effective channels and dropping the least effective ones.

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Diaspora Matters

Diaspora Engagement as a Competitive Advantage

Diaspapa

What made China the world’s factory? What made India the world’s technology hub? What made Israel a leading innovation centre? Connecting with their diasporas in the United States.

Who?: Governments around the world should begin to think about their diasporas in new ways and seek to build mutually beneficial relationships and partnerships with them. Rather than viewing them as being ‘lost’ to the homeland, they can re-engage with the homeland through stregetic diaspora initatives such as formal mentoring programs, investment and trade programs, and cultural initatives. They do not need to return in order to make a difference.

Why?: Global diasporas constitute an obvious collective of people through whom networks can be created and individuals mobilized for mutual benefit of both diasporas and the home country.

How?: Global diasporas serve as an important conduit, facilitating the two-way flow of capital. That capital presents itself in every form be it human, social, intellectual, cultural or financial. Looking at capital flows alone, the transfer of funds in the form of remittances, bonds, philanthropy or business investment is massive by any scale, and growing.

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Diaspora Matters

Two Investment Options

truck inn

We have always emphasised the importance of planning and why you should know all planned big  events in the country. You should know on your fingure tips and  have a plan  of how to benefit.  We started with elections that coming next year and explored various businesses you can explore such as printing of posters and tshirts. Some politicians could be thinking of using technology such as short videos or setting up websites. So good opportunities out there although you have to exercise due caution  and ensure that you get money upfront or risk doing work for nothing! We also gave you a heads up in relation to HIFA and hope that most of you managed to secure commercial places at this popular entertainment and arts  festival.

So what do we have to share with our members this week? We have 2 basic investment options. The first one relates to small scale investment targeting sporting and entertainment  events. I was at the National Sports Stadium last Sunday and witnessed brisk business for people selling food during half time. The happy Makepekepe fans bought all the food that was available!  Caps United will host more big matches at the venue and i can guarantee you that there will be big business-people buy food and will continue doing so even during economic difficuties. The soccer season will be opening in the coming weeks, more sporting events should be coming through out the year. Plan on your calendar all the key events and make a plan of how you can take advantage of these events.

The second investment idea relates to the Harare-Mutare Highway. Its the second time we are discussing this-traffic has increased and this is due to the refurbishment of the road. Its now Mutare ne carpet instead of Masvingo ne carpet. A lot of long  distance trucks are now using this route and we are not sure why-perhaps the use of Beira Port for importation of goods? Or the preference on use of the road over the rail system? ZBIN will be travelling to Beira to find out why within the next 3 months and we hope to get to the bottom of the issue. What is however good is that new opportunities exist on the highway and one such opportunity is the establishment of trucking inn-one morden one which can compete with the few that exist on this highway. Travellers along the Harare-Beitbridge Highway should be aware of  the Mvumba Stopover-the nice stop over where travellers park their vehicles or buses  to rest and purchase food. Mutare -Harare needs one such place as the existing place is not doing justice to the business opportunities that exist along the highway. From Harare expect no meaningful stopover till you reach Mutare.

So there you are 2 opportunities for you. Remember that you should not just plunge into an investment before due diligence-do carry out enough studies before deciding to invest. You can even search on our website sample business plans to help you in investment decisions.

 

Muito Obrigado

 

 

 

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Diaspora Matters

Pyramid Schemes Explained

dhara

Some time back ZBIN once covered the issue of Pyramid Schemes and cautioned our members about MMM. Some came out with guns blazing defending the MMM scheme despite our argument that this was a clear fraudulent scheme!

So where is MMM now? The scheme is dead and buried and a lot of investors lost a lot of money through the scheme. So how did they manage to fool everyone? Its easy they made a few people rich, the few people inspired everyone and soon it became free for all with everyone scrambling to join the scheme! We do not have statistics about how much was lost since it was an underground scheme but we suspect that as much as $6m was lost through this scheme.

There is currently no known pyramid scheme that is running publicly but we know that it’s a matter of time before a new scheme comes to town. It looks like these schemes come in cycles….money related or naked schemes where members part with hard cash and product related schemes were members of the public are hoodwinked by joining schemes where they sell products. After a cash/naked pyramid scheme fails it is usually followed by a product pyramid and so we expect a product related pyramid scheme to follow the MMM scheme in 2017.

Lets look at an article below explaining how a Pyramid Scheme works.

Pyramid schemes quickly become unsustainable.

The main characteristic of a pyramid scheme is that participants only make money by recruiting more members. There are many different kinds of pyramid schemes, but the two most basic are product-based and so-called naked pyramid schemes.

In a naked pyramid scheme, no product is sold. Here’s how it works:

  1. One person recruits 10 other people to participate in a “no-fail investment opportunity.”
  2. The 10 recruits each pay the recruiter $100.
  3. The recruiter now tells them to go out and recruit 10 more people to do the same.
  4. If each recruit is successful, they’ll all end up with $900 in profit from a $100 investment.

Sounds simple enough, but here’s the problem: Let’s say the initial 10 recruits each find 10 more people. Those 100 new recruits will have to find 10 recruits each to make $900. That means they have to find 1,000 people willing to sign up for the program. And if they somehow find 1,000 people, that next level of the pyramid will need to sign up 10,000 to make a profit. Eventually, there won’t be enough recruits at the bottom of the pyramid to support the level above it. That’s when the pyramid topples and everyone at the bottom loses their investment.

A product-based pyramid scheme is the same concept disguised as a legitimate direct sales opportunity. Here’s how it works:

  1. A distributor recruits 10 salespeople who each pay $500 for a starter kit of products to sell.
  2. The distributor gets 10 percent of each starter kit that’s sold.
  3. The distributor also gets 10 percent of each product that any of his recruits sells, including more starter kits.
  4. The recruits are told that the fastest way to make money isn’t by selling products, but by recruiting more people to buy starter kits.
  5. The people at the top of the pyramid get commissions from everyone in their downline, the many levels of recruits below them on the pyramid.

The problem with most product-based pyramid schemes is that the products themselves don’t sell very well, or have very slim profit margins. So the only way to make money is to find more recruits. Eventually (and surprisingly quickly), the market becomes saturated. There are too many people trying to sell the same unattractive product and there’s no one left to be recruited.

It’s mathematically impossible for everyone to make money in a pyramid scheme. For example, if each recruit needs to find 10 more people to recoup the cost of his or her initial investment, the eighth level of the pyramid would have to recruit a billion people to make back their money. And the next level would need 10 billion, nearly twice the population of the Earth.

In fact, pyramid schemes don’t work unless somebody loses. Those at the bottom of the pyramid are essentially defrauded by those on top. It’s a mathematical fact that no matter how many people join a pyramid scheme, 88 percent of the members will be on the bottom level and will lose their money [source: Pyramid Scheme Alert]. Pyramid schemes are illegal because people don’t lose their money due to normal market forces, but because the system requires them to lose so that a few at the top will win.

Studies show that in a naked pyramid scheme, 90.4 percent of people lose their money, while in product-based pyramid schemes, that number jumps to a shocking 99.88 percent

So what’s the difference between product-based pyramid schemes and legitimate multi-level marketing (MLM) companies? Or is there even such a thing as a legitimate MLM? For Multi-level market (MLM) or network marketing is an American institution. Companies like Amway, Tupperware, Herbalife, Avon, Mary Kay and The Pampered Chef support huge networks of distributors and recruits who sell every type of product from dietary supplements to kitchenware to beauty products. Salespeople are called independent business owners (IBO) and generally work from their homes.

On the surface, it’s hard to tell the difference between a legitimate MLM and a pyramid scheme. That’s because they’re both built on the business model of “multiple levels” of distributors and recruits. Some critics of MLMs claim that all of them, even the supposedly “legitimate” ones, are pyramid schemes in disguise.

Here are some other ways to identify product-based pyramid schemes:

    • Pyramid schemes offer money for simply recruiting people. This money can come as a commission from the sale of a starter kit or as a recruiting “bonus.”
    • Avoid any MLM that puts much more emphasis on recruiting salespeople than selling the actual product.
    • Pyramid schemes charge steep startup costs for joining, including mandatory training, a starter kit and a non-refundable membership fee.
    • Beware of any MLM that allows five or more levels of distributors to collect commissions on a single sale.
    • Make sure that the products being sold have real value and a competitive price. Are they reputable brands? Have the manufacturers been involved in recent lawsuits?
    • Avoid MLMs that only sell lists of sales leads to other MLM salespeople. This is most likely outdated information that has made the MLM rounds several times before.
    • Avoid signing up for an MLM as part of a high-pressure motivational event. Consider the information carefully and take it home to think about it.
    • Be wary of anyone who tries to sell you on an MLM by flaunting their personal wealth. Realize that many of the people who claim to have made millions through MLM have actually made their money selling books and videos on how to make millions through MLMs.
    • Bottom line: If it sounds too good to be true, then it probably is.  

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