Objective Number 2 of ZBIN is Access to Markets. We would like our members to have easy access to markets so that they can concentrate on what they do best-farming! Our farmers should spend more time running around trying to ensure that they produce the best agricultural produce and not worry about who will buy their products. Access to Markets is our biggest challenge and this is why 2 weeks ago I had to spend the greater part of my day with a team from ZBIN Poutry Members trying to brainstorm on how to solve the Access to Markets Puzzle. One solution we came up with is having a Poultry Company that buys poultry from our members and sell in bulk to retailers. Some time back we had initiated a programme called Market Linkages of linking Poultry Farmers and Buyers-the scheme never took off because our Poultry website, www.zbinchickens.co.zw was mysteriously pulled down. So one of our members has revived the dream of market linkages and we are extremely proud of this development.
This is fabulous news for the ZBIN community-we have an innovative solution to the Markets Hurdle. A new App has been developed that links farmers and buyers. Developed by Mathew Rhuhwaya, the App is called Poultry Market Room (PMR). Details of the new app are listed below:
POULTRY MARKET ROOM’ (PMR) is a mobile marketing business tool designed to revolutionise the poultry market.
PMR deals with all types of poultry from chickens and quail to guinea fowl and turkeys so all niche markets are included. Registration on the platform is a simple process where all one needs is an internet connection and a registered mobile number.
PMR brings ease of access, scalability and efficiency by establishing a self regulating poultry market that benefits all parties involved. PMR has an easy to use interface and takes a minimalist approach in its design.
By offering a platform where buyers and sellers in poultry can meet in a single dedicated poultry marketplace PMR provides a unique competitive advantage to its users:
• Secure, mobile and on demand
• Run customized searches
• Exponentially increased market accessibility
• Creative and innovative ecosystems of poultry dealers
• Provide real time interface with an active market
• Simultaneous negotiations with multiple dealers
• Electronic payment options
• Peer to peer rating system
• Scale and growth in the volume of poultry trade
Buyers and Sellers post customizable deals and negotiate anonymously with each other. They assess each other through the use of a ‘peer to peer’ rating system thus ensuring a self regulating platform that automatically maintains high standards. Thus buyers can maximize their ratings by making reliable and prompt payments, while sellers can ensure high ratings by supplying superior quality produce on time. This all encourages a healthy scalable and competitive marketing ecosystem.
Access the poultry market at your convenience anytime, anywhere through your smart phone device.
You can access the App on the link below:
https://play.google.com/store/apps/details?id=com.pmr.poultrymarketroom
