Building a brand from scratch is one hell of a task. You need deep pockets and also be consistent. But small scale businesses often lack resources that enable them to push their brands.
However one innovation which you can leverage on is identification of the correct circles to hang around with and hoping that one will be accepted in.
Some of the circles one could break into include;
- Sports & Fitness Teams
- Toastmaster clubs
- Churches
- Community Groups
- Crowdfunding Communities
- Business Groups***
Pentecostal churches have emerged as one of the best networking groups especially crowd-pullers. However this need careful thought and sign legal contracts. Yes some churches have been excellent pushers of brands. Am sure you have seen some very vocal supporters of certain churches who do not tolerate any sort of negative sentiments against their church leaders. A good number of them have commercial interests to protect.
The most complex networking platform is a business group. There are not many open business forums which are growing in numbers—actively promote and engage in networking.
Business groups where as a new member, there is a good chance of your brand growing over time.
So what opportunities do we provide to new members joining the forum?
Premium Chats: An excellent promotional opportunity provided by ZBIN. Every new member expected to host a Premium Chat with fellow Subscribed Members listening and linking up on opportunities.
Website Articles: To content creators—our website www.zbinworld.com is one of the best business platforms in the country. The site has a record 20,000 unique visitors. Although we could do better—the site attracts quality visitors such as Policy Makers, Business Leaders, College students and Lecturers. The site also attracts investors and ranks high in Diaspora circles. Correspondents to the site have not remained stagnant. They include Emmanuel Dube who has been roped in by the largest media house as a correspondent on farming. Advocate Namatirai Ruzvidzo is now an A-Lister at conferences. We are proud of their achievements. Surprisingly—not many are too keen to contribute articles on the site. Technically an open cheque available to new members.
Event Roles: Whenever we hold events, we create space for leadership. Hostess, Presenters, and more. This pushes unknown brands to the fore. When we establish projects such as Crowdfunding—we create new leadership roles which help unleash new talents.
