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Diaspora Matters

Advice to Minister Rwodzi, Promote Binga Beach

binga

For ages local tourism has been concentrated in a few areas such that when one visits them all, there is no more appetite to keep returning. Some have been to Victoria Falls right from school trips, work assignments or workshops-and even on personal tours. The same applies to Great Zimbabwe, Hwange National Park, Nyanga, Gonarezhou and a few others. The marginal utility is bound to kick in as value of consumption goes down due to familiarity,

We would like to congratulate the Minister of Tourism and Hospitality Industries, Hon Barbra Rwodzi and we come with one appeal. Kindly visit the scenic Binga Beach along the Zambezi River and help promote the area by bringing investors who can spruce up the place and make it a preferred destination of choice for locals interested in our biggest local beach.

Instead of flying out to Durban or Capetown, locals could fly or drive to Binga and enjoy the little known side of Zimbabwe. The beach need ministerial endorsement and inviting locals interested in developing the place such as setting up hillside lodges, swimming pools, ablution facilities and food courts. In addition locals can benefit by selling curios to visiting tourists. In short economic development in Binga can be enhanced through investment on the Binga Beach.

Internal tourism can help keep greenbacks locally especially during holidays. Therefore Honourable Minister, our plea to you is to make Binga Beach one of your key areas by first visiting it and then develop a plan for promoting it.

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Victor Muchemwa

The author Victor Muchemwa

Victor Muchemwa is a Chartered Management Accountant, ACMA, CGMA and an award winning business coach and consultant. Author of 5 books and skilled in financial analysis, strategic planning, risk management, and business coaching. Contact +263 773 055 063
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