How did Mereki rise to be an open air entertainment space of choice in Harare? Well back in the last 80s, the late former chairman of Dynamos, Mr Nhekairo used to host after match parties for Dembare supporters at the Warren Park D joint. Scores of fans warmed up the place helping to popularize it in the process. With time no after matches were held but the ground work had been completed as fans continued to trek to the place thereby boosting the brand. Later on the place became open to non soccer fans and as they say, the rest is history!
Many open air venues have been opened around the capital city but Mereki remains the first and last word when it comes to open air entertainment. The same model is captured in our 2020 and 2022 books when we featured how Mr Low launched a pub in Rimuka (2020 Business Opportunities for Zimbabweans Book) and How Tinashe did set up a thriving pub in Mufakose (2022 Business Opportunities for Zimbabweans Book).
Build a community around your brand by constantly engaging and supporting them. There is need for community ownership. Silently set up a business and mind your own business, then clients likely to take longer to switch to you especially when you offer what already exists from current players.
Dear reader,
Welcome to the same Nhekairo Concept being used in the digital space. You should not walk alone in business, rather; be an active participant in the digital community. And one of our leading members is Luwy Kay Kusemwa of LC Shipping and her company set up in 2018 has risen to become the best Runner in Zimbabwe which specializes in China Imports to Zimbabwe services.
Luwy is well networked, and has a big forum made up of clients. She is part and parcel of them and this also includes ZBIN. References become easier to get when you have thousands of clients speaking positively about your brand. Every time inquiries on Buying and Shipping from China crop up, be sure that her crew will bid for her.
Of course to reach her level takes quite a lot of effort and time, but the results are coming. So this is advanced digital marketing where simply operating as a lone ranger wont cut it. Digital Marketing now needs inclusion of digital communities.
