Diaspora Matters

Top 10 Small Business Marketing Tips

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By definition, marketing is used to educate, inform, and promote the products and services of a company. Marketing is a critical piece of any company’s business plan, as it helps to connect current clients and prospective customers with your company and increase the likelihood that they will make a purchase. Here are some tips you can use to improve your own small business’ marketing plan:

  1. Promote your business with buddy marketingIn buddy marketing, you will have to team up with another small business. It can help you reach many more customers than you would be able to without it. There are many buddy marketing strategies you can use. For instance, in case you send out company brochures, add another company’s business card and get it to do the same for you. This will let both companies get in touch with a new pool of potential customers.
  2. Include stickers on direct mailsWhen you send business mail, you should add stickers, handwritten notes and stamps. Ensure that you place them outside the envelope so it catches the eye. Stickers and notes will be read first, before the mail is opened. The message on the sticker or note should be brief so it can be read in less than ten seconds.
  3. Print a small version of your best ad and mail it

    Find the best ad your company has and print it on a postcard. One of the key factors to consider when you select the ad is the length of its message – it should ideally be brief. People are more likely to read a postcard that has a short message, than a long one. A small postcard ad can help drive a big volume of traffic to your company’s website. It can generate several sales leads.

  4. Add a message when you answer callsWhen you answer calls, include a message that is likely to interest the caller. It can be about a new service or product your company has launched. It is possible that the caller will ask about the new offering. The message about the offer should be short, just enough to get his attention. If you are making an offer, it should be aggressive. You can also include a date of expiry for the offer so that caller knows he should find out about it soon if he wants it. This can push the caller to inquire about it immediately.
  5. Make another offer immediately after a customer makes a purchase Once a customer makes a purchase, offer a new product or service immediately. A good way to do this is to send a note to the customer. You can thank him for doing business with your company. Also mention that on returning with the note, you will make him a special offer. For instance, you can offer a discount on a new product or service. You can create urgency by adding a date of expiry.
  6. Host seminars Get face time with prospects and important customers by hosting an event like a seminar. It will give get people to know about your company. Such events can get good media coverage and turnout. If you are conducting a seminar, limit the number of people attending it by charging a fee. The value of the seminar can increase when you charge a fee.
  7. Mail outsIn all the mails you send out, include your ad, brochure or flyer. This way, you will not have to pay the additional postage you would otherwise have to if you were to send the brochures or ads separately.
  8. NewsletterThe cost of making a sale to an existing customer is six times lesser than that to a new one. To market your products and services to an existing customer, you can send newsletters. A good cost saving tactic is to send a newsletter via email to those who subscribe to your company.
  9. Exchanging products and services You can use this tool to promote your company’s offerings and get them to use it. If you know of a business whose products or services are used by the same target customers as yours, you can trade the your offerings for the company’s products or services or for its advertising space.
  10. Keep your marketing approach freshOne marketing approach will not always work for a business. Customers may stop paying attention to what you are doing if you use the same approach. So, it is important to change the marketing tactics of your business. Marketing can be interesting if you make the most of the different opportunities for getting across your value proposition to customers. An important thing to remember is that the marketing tactics you select should be those that offer a good ROI to you. To find out whether an effort has been effective, you should seek feedback from customers. Change the efforts if you have to, on the basis of what the customers have to say.

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Diaspora Matters

Dubious Round Table Schemes

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Here is a sad story from a  sister who lost $7,000 through a dubious round table  forum. She says that in  2012 a friend invited her  to join a roundtable forum. On this forum the agreement was that one would contribute  $1000 per month with the contributions benefiting members according to a set list. All went well for the first 7 months but al hell broke out when her turn to benefit came. Members of the club disappeared into thin air…vanhu vakangonyangarika!

It took her several months to track some of the members, she located one and took her car…izvi hazvina kushanda nekuti akanzi ndokusungisa nekuti wandibira mota yangu! So at the end of it all..she lost $7,000 through this dubious round table scheme

So below are responses to this post by ZBIN Members

Langelihle V Khumalo eish shame….so true Mdala zvikuitika ini handitombodi kukandirwa last

Elias Gurure Even @ this forum there are a lot of postings on how to get rich quick and people must be very very careful of such fraudlent schemes. You may have heard of Helping hands, MMM, Club35, mypaydesk and many such pyramid and ponzi schemes. They are all there to steal your hard earned cash. So people beware, akuruma nzeve ndewako!

Mdala Wa Rue Its worse ne social media yakadai kuuya iyi..kungoti vanhu havasi kutaura havo….millions of dollars are being lost on an annual basis

Watson Musenda About 20 000 banking accounts of MMM were closed in South Africa from last year to this year,the case is still pending in courts, because according to South African Reserves bank and the banking Act,its illegal because they are not registered and neither do they pay tax or have the licence to operate. Around March a number of people lost thousands of rand with MMM.It was banned in Russia and some people are in prison,now they are in Africa,you win some and you lose big time.

Faith Mmagwe Liam Tavuyanago Is helping hands fake? Im scared now

Vimbainashe Noreen Kuyerukana Well… I’ve always found these “rounds” a bit silly.. No offense. If you can kanda $1000 every month to someone anticipating pauchakandirwa $7000 after 7 months, chingogara uchizvikandira every month wega. Save. What these ma round give u is commitment coz yakamirirwa mari iyi. Give yourself the same commitment. Kutozvipinza busy wega. Zvikandire… And with respect to the other schemes, “If something sounds too good to be probably is.”

Mdala Wa Rue Tinofunga pamwe my sis

Ivy Namwera Ini kwete imbavha idzo dzarura

Mdala Wa Rue Vamwe ndivo varikujoina joina magroup umu..votenga nechikwereti…nyakutengesa oda kutevera mari…onzwa the fone u have dialed does not exist

Mdala Wa Rue After careful analysis..I think these 7 ladies havana mari yavaipana….uyu ndiye ega aibvisiswa $1000…free money for the 7 ladies…organised crime!

King Krayza Bee ya true there , their tactics like chadonha and fejafeja are being modified and modernised to keep up with time and technology

Tapiwa Rasara Shuwa ipapo uyu ndiye aitambiswa dombo nevanhu ava

King Krayza Bee pa mari hapadi zvemagrup

Thenjiwe S Ziwenga Maround handina kumbomafarira munhu chengeta mari yako

Tapiwa Rasara Ma round if it goes well ari right zvawo……i bought my first car thru round table

King Krayza Bee if you fail to keep your own money either under pillow or in bank , no individual can do it for you. Its better kunzi wakabikarwa pabreak in or kuti yakatsvira mumba or kuti bank harina cash pane kuieverenga kaviri woitambidza munhu with confidence yekuti you will reap more. I feel pity for that sister may God refill her cup.

Pamela Kavumbura So true, even if you fail by using it yourself zviri nani pane kupa umwe munhu

King Krayza Bee kutonzi haugoni kushandisa mari uchitoimwa doro its better

Eugenia Moyo There is a new kid on the block zvemarounds izvi hanzi crowd rising, someone approached me ndikaramba

Sithembie Tendai Moyo yaaa pamari ,ukapusa unotambwa nyowani pa town

ZBIN Advice: Follow your gut instinct, if it says don’t join a scheme…then don’t! Exercise caution when joining new schemes that you have no knowledge of. If you are in doubt then consult friends and relatives. ZBIN members are also available in scrutinising new business schemes. Our members are not afraid to say it as it is…if it is dubious, they will say it without fear or favour. Inbox us if you come across any dubious business money making scheme.

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