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Diaspora Matters

Of Zimbos and Marketing : Part One

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Have you received pamphlets lately? They are everywhere isn’t it? Especially in urban areas..we seem to have a pamphlets craze going on sandizvo here?.At robots,at churches,at street corners…almost everywhere.

Good stuff from SMEs,they are realizing the importance of marketing,the importance of raising awareness of their products and services.

Now Comrades and Friends allow me to critically analyse these pamphlets.The objective is that at the end of the day we can all do better.Hanzi kusaziva kwakafanana nekufa.Kune vamwe vanhu vari kufara chose vachiti vagona basa when they develop and distribute these pamphlets.

Let me analyse this pamphlet from a Car Parts Seller that I received recently. The company is selling car parts and they indicated where they are located as well as car parts prices.

Iyi ndiyo mibvunzo going through my mind as I analyse this Pamphlet

1.Saka anoti handizive kunotengeswa ma car parts?
2. Anofunga kuti handizive kune Kaguvi street?
3. Saka arikuda kuti ndisiye kwandinotenga ma car parts ndichiuya kwaari?
4. Chii chaanondipa ndikauya kuzotenga kwaari?Any specials ?
5. Saka ma price aka aya how do they compare nekwandinositenga?

Hama dzinodiwa iyo mivhunzo yandavhunza iyi might sound shallow or even stupid but mivhunzo inogona kubatsira many companies including everyone who is into selling goods and products everywhere.This is because in most cases ma pamphelts aya haana chaanobatsira…very little extra business is generated as a result of marketing using these pamphlets.

The biggest Question is why should I buy from you?Vanotengesa vakawandisa pano pasi..what is it extra that you are going to do for me? In street lingo..ndezvipi zvidiki zvidiki zvaungandiitire ini semutengi lol.
Ma customers emazuva ano asiyana neakare.Kwaane vanhu vakadzidza,sophisticated.Kwavanevanhu vane exposure to what is happening to other countries.Vazhinji vakamboshanya at least once kubuda muZim vakadzodza.Chikwataichi hachisi chekungoitira zvakadhakwa.

About 99.9% advertising yandirikuwona mu Zim ndeye informing the general public.’Come and buy from me..i got xyz products and services at this price’ .Iyi tinoiti marketing yenguva ya gocha nhembe.
Next week we will all work together and find many ways of enticing new customers. Ndezvipi zvidiki zvidiki zvaungagone kuitira ma customers?We want your advertising to move away from INFORMING the public to ENTICING the public. Ichinge iri mota trikuda kuita shft from gear no 1 topinda mu gear no 5.

Pari zvino homework yedu tose is to collect as many adverts as possible.Collect as many pamphlets as possible.Take photos of these pamphlets.We will keep the review interesting…we would like as much participation as possible coz neniwo ndichadzidza uye iwewe as well.

Wishing you all a productive day.

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