When considering exports its is important to do thorough preparations. You have to know about the demand of your products in the country you intend to export to. You have to know about the general economic conditions and how this affects demand. You have to be aware of the competitors and any developments in terms of the economy such as proposed regulation changes. The bottom line is that you have to be prepared or risk running into problems with goods not sold or sold at uneconomic prices.

To help you reduce the risk of problems on foreign soil, one is advised to do a market research or survey that will assist you in knowing more about the country and market of your targeted exports. To help you in market research, we have put an Export Market Research Guide courtesy of Zimtrade.

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