Digital Marketing is a key theme for ZBIN this year. Our members and followers should be experts on digital marketing! Zimbabwe currently has a population of 15 million and half of the population is connected to the internet. The good news is that the number of people joining the internet especially digital platforms such as Social Media is increasing everyday. When the economy recovers and start improving guess what will happen? An explosion upward with many millions being added!
This helps to explain why Dr Strive Masiyiwa said the internet will be more valuable than real estate. Do you want more evidence? Look at who is now the richest person on earth? Jeff Bizos of Amazon, you want to know who occupies the second spot? It is Bill Gates and how about Zimbabwe? It is our own Dr Strive Masiyiwa! ICT is therefore where the opportunities are across the globe, so you cannot afford to ignore its growth and increased influence.
We have covered interesting basics on Digital Marketing in our book. It shows how we potentially set a regional digital marketing record which resulted in us touring the region and helping to inspire thousands of entrepreneurs from Malawi, Swaziland, Lesotho, Botswana, Namibia, Zambia and South Africa. We covered Zimbabwe last because the purpose of the project was to establish whether Zimbabweans can unlock opportunities across the region and be accepted.
Below we have posted a Digital Marketing Plan Template to assist you in your strategic planning. Assess how your strengths and weaknesses in terms of this crucial sector and then develop a plan for your organisation. Digital Marketing is the new competitive advantage!
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