The Zimbabwe digital marketing landscape is made up of 1 million locals on Facebook, over 5 million with access to internet and an estimated 4 million connected to Whatsapp. The figures do not include diasporans where an estimated 3 million are based. Many companies are not aware of the huge numbers that exist on the platform and this is an advantage to those that grab a market share before saturation.
So who has been doing well on digital platforms?
- Nash Paints
- Marrilier Properties
- President Emmerson Mnangagwa’s Page
The battle is between Nash Paints and Marrilier Properties and whoever is helping in designing their digital marketing campaigns need a half year bonus! Students of digital marketing need to analyse the above top 5 champions and get hints on what works on the Zimbabwean digital landscape.
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